We don’t mean to brag (yes we do), but we just can’t help it. For the second year in a row, White Cloud took home a Golden Leaf Award, this time for “BMJ Most Committed to Quality,” which is something we’re most proud of. Each […]

There’s a reason why you smoked a certain brand for so many years. You really liked your tobacco cigarettes. Like, a lot. I know how hard it is to break up with your favorite brand. Make the switch a lot easier and choose wisely when […]

If you’re new to electronic cigarettes, it’s easy to feel overwhelmed by the wide variety of information, vaping devices and accessories available in the world of vaping. You may already know how e-cigarettes work, but you might have questions about the differences between the two […]

We’ve committed a good amount of bandwidth to discussing (and often condemning) e-cigarette policy on these pages. And with good reason: we’ve watched an endless stream of anti-vaping propaganda dominate the news, most of which is riddled with fear-mongering and lacks any substantive evidence. It’s […]

Value. We all want it. Everyone claims to offer it. But sometimes, trying to squeeze a little extra value out of something can result in a negative experience. Take, for example, electronic cigarette tanks. Whether you are a fan of our time-tested ClearDraw line, we’ve […]

Aside from the myriad of health risks, one of the biggest downsides of smoking is the high price of tobacco cigarettes. When you actually do the math, however, the true costs of smoking can add up quicker than you might think. Lighters, ashtrays and higher […]

Each day, we receive a number of queries about e-cig use, and whether or not vaping will hurt a user’s throat. It’s a popular discussion around here, and even though we’ve covered this topic before, we think it warrants another look.   Understanding Vaping and […]

In April of 2014, the FDA officially announced its intent to extend its authority over tobacco products to include electronic cigarettes. Shortly afterwards, the FDA began accepting public comments on the deeming regulations for a period of 75 days. During that time, we here at […]

When you shop for e-cigarettes, most companies focus the lion’s share of their marketing on puff counts and “satisfaction.” But what most aren’t discussing is a factor equally important to those looking to replicate the sensation of smoking: the throat hit. While the term “throat […]