White Cloud continues to lead the global e-cigarette industry in terms of quality and safety by keeping two potentially hazardous chemicals out of our e-liquids: diacetyl and acetyl propionyl. Read on to learn about these compounds and the steps White Cloud has taken to make […]

Study Shows E-cigs Have the Same Effect on Lung Cells as Air A recent study published in Toxicology in Vitro suggests that vaping with an e-cigarette has the same cytotoxic impact on your lungs as breathing. The report is yet another indicator that e-cigs are […]

Electronic cigarettes are still a relatively new technology that has not gone without controversy. As with any new technology, there will always be questions surrounding it and parties who are against it. In the e-cig world, new information, studies, and propaganda surface every day. Unfortunately, […]

Have you ever wondered what goes into making all those delicious electronic cigarette flavors you enjoy vaping? Ever been curious to learn more than just the ingredients list? In a continuing effort to bring you all the information you need to be an informed vaper, […]

Side effects are a major concern for those curious about making the switch from smoking to vaping. Since electronic cigarettes are part of a new and emerging industry, these types of concerns are only expected. Fortunately, we have some answers.   What Are the Side […]

Quitting smoking may be one of the most challenging things a long-time smoker can do. Electronic cigarettes, invented in Beijing in 2003, are a tool that has helped many people quit smoking. Of course, as a new tool, people wonder about the risks of using […]

Although they have been around for some time, electronic cigarettes remain a relatively new phenomenon. Sales in the United States alone grew from about $20 million in 2008 to over $1.5 billion in 2013. Because e-cigarettes are still in their infancy, legal issues surrounding them […]

Unless you’ve been avoiding pretty much every form of media for the past several years, you’ve likely encountered roughly 12 billion conflicting opinions on how e-cigarette companies market and advertise their products. While we obviously have a horse in this particular race — we are, […]

When it comes to understanding how the Food and Drug Administration affects — or wants to affect — the e-cigarette industry, there’s a ton of room for both misinformation and misinterpretation. One of the most egregious errors comes to us by way of semantics: the […]