in the News
Thanks to our innovative product line, strategic partnerships, and continued growth, White Cloud has been featured in a number of prominent media outlets.
Below, you'll find a selection of articles and press releases pertaining to White Cloud's products, news and industry involvement.
White Cloud Electronic Cigarettes celebrates an outstanding year
As the ink dries on the 2014 results, White Cloud is pleased to announce that last year was the company's best year yet. "We took a gamble and changed our business model in 2014," Co-Founder Matt Steingraber stated. "The resulting changes increased our internet-based sales by 30 percent over 2013." White Cloud's exceptional year began with expanding to meet the demands of its always-growing customer base. The Florida-based company moved into its new – and much larger – corporate headquarters and distribution center in Tarpon Springs. Click to Read More.
White Cloud's Revolutionary research
Tarpon Springs-based White Cloud Electronic Cigarettes still sees itself fighting a David vs. Goliath-type battle against large tobacco companies. The only difference is the 80-person company sees its smaller size as an advantage, allowing it to innovate more nimbly, according to White Cloud Director of Corporate and Regulatory Affairs Robert Burton. Click to Read More.
White Cloud Electronic Cigarettes recognized for outstanding recycling
The Florida Department of Environmental Protection (DEP) today recognized White Cloud Electronic Cigarettes for "outstanding recycling in 2014," recycling over 72 percent of its solid waste. A spokesperson for the DEP congratulated the team, stating that White Cloud was "helping to lead the way to our goal of 75 percent recycling by 2020." Click to Read More.
White Cloud Receives Second Golden Leaf Award At GTNF
White Cloud Electronic Cigarettes, a leading manufacturer of electronic cigarettes and accessories based in Tarpon Springs, Florida, has been awarded the prestigious Tobacco Reporter's Golden Leaf Award for "Most Committed to Quality." The award was presented at the 2014 annual Global Tobacco Networking Forum (GTNF) conference, held from October 1st through October 4th at the historic Greenbrier Resort in White Sulfur Springs, West Virginia. Click to Read More.
White Cloud's Smokin’ Sales
Within two weeks of discovering electronic cigarettes (e-cigarettes) at a gift and merchandising conference in Las Vegas, the Steingrabers, along with their business partner, Michael Murray, put in a $50,000 order for e-cigarettes from a Chinese manufacturer, and within two months they had set up three mall kiosks. After making the move to manufacture their own e-cigarettes just three months later, the business has grown to gross $15 million in revenue, netting $13 million in sales after discounts, up 69% from the year prior. This year the company is forecasting more than $20 million in sales. Click to Read More.
White Cloud Electronic Cigarettes Announces Launch of ClearDraw2
White Cloud Electronic Cigarettes is proud to announce the launch of its latest product innovation, ClearDraw2, which aims to set a new benchmark in e-cigarette cartridge performance, flavor and value. Eschewing years of well-worn, but dated technology used throughout the industry, ClearDraw2 is a radical reinvention of the traditional electronic cigarette cartridge. Click to Read More.
Quality issues push e-cigarette production to U.S. from China
In recent weeks, some of the best-selling U.S. e-cigarette companies, including closely held Mistic and White Cloud, announced that they would move production to new, highly automated U.S. factories that would enable them to track ingredients and quality more closely. As a fringe benefit, they even expect costs to be lower than in China, the country that invented the battery-powered cartridges that produce a nicotine-laced inhalable vapor. Click to Read More.
White Cloud Electronic Cigarettes and LEADING EDGE SERIES join to produce e-cig educational program
White Cloud Electronic Cigarettes and the LEADING EDGE SERIES are pleased to announce their recently signed agreement to develop and deliver a 12 month educational, interstitial TV segment which will be distributed to Public Television stations nationwide. The purpose of the project is to provide the public with education and information relating to the manufacturing and development of electronic cigarettes. Click to Read More.
Tampa Bay Times
FDA proposes broad rules for e-cigarettes
The Food and Drug Administration on Thursday proposed sweeping new regulations for electronic cigarettes, including a ban on sales to anyone under 18, in the first step toward oversight of a fast-growing industry untouched for years by federal rules. Click to Read More.
E-cig biz: Proposed FDA regs should keep sales smokin' hot
The $2 billion electronic cigarette industry blew a big vapor ring of relief Thursday as the FDA released long-awaited proposed regulations for the booming product category, which were seen as much less onerous to existing companies than they could have been. Click to Read More.
FDA seeks to add new provisions on e-cigarettes, other nicotine products
The Food and Drug Administration is proposing a new rule to extend regulations to e-cigarettes and other popular nicotine products. With the e-cigarette industry largely unregulated right now, this could mean some changes in how you get them. The FDA currently regulates cigarettes and other tobacco products. This new proposal would place new provisions on cigars, hookah tobacco and e-cigarettes to name a few. Click to Read More.
Tampa Bay Times
Tampa Bay's No. 1 small top workplace: White Cloud Electronic Cigarettes
White Cloud Electronic Cigarettes' sprawling new headquarters was, one might assume, designed by a teen with his mom's credit card. Nerf darts whistle among a stereo booming old-school hip-hop, an Xbox 360 and a game of ladder toss. Upstairs, executives convene for a meeting on beanbag chairs with their "head of legal," a parakeet. "We try to eschew the typical corporate persona," founder Matt Steingraber says, redundantly, after a recent company barbecue, while wearing owl-eyed Oakleys and a Cap'n Crunch T-shirt. Click to Read More.
White Cloud Electronic Cigarettes Partners With UPS To Offer Unprecedented Low-price 2nd Day Air Shipping
White Cloud Electronic Cigarettes, one of the world's fastest-growing manufacturers of electronic cigarettes and accessories, is proud to announce its new partnership with United Parcel Service (UPS). This alliance allows for unprecedented, low-priced, 2nd Day Air Shipping, furthering White Cloud's commitment to providing the highest-quality shipping and customer service in the industry. Click to Read More.
New York Business Journal
White Cloud Announces the Opening of Their New Facility
White Cloud Electronic Cigarettes is proud to announce the relocation to their new office and distribution center in Tarpon Springs, FL. The new facility, in Industrial Park, Tarpon Springs, is 15,600 square feet larger than White Cloud's previous corporate headquarters and was completely rebuilt with a spacious warehouse and a two-floor office area. The additional warehouse space is needed to meet with the increasing demand for White Cloud's products from customers, wholesalers, and distributors. Click to Read More.
Wall Street Select
White Cloud Electronic Cigarettes Announces Invisi-Vapor Cartridges
White Cloud Electronic Cigarettes is proud to announce the launch of their new Invisi-Vapor cartridges. Using some of the most advanced technology on the market today, this formula produces 95% less vapor than their current ClearDraw cartridges. For times when customers do not want to draw unwanted attention to themselves, Invisi-Vapor is the solution. White Cloud's ultra-low vapor formula allows customers to use their e cigarette in places where being discreet is important, whilst still delivering the same amount of nicotine and flavor as using a standard ClearDraw cartridge. Click to Read More.
L.A. Business Journals
White Cloud Electronic Cigarettes Announces Recycling Program
As well as demonstrating our commitment to developing an environmentally friendly process, it also ensures that the U.S. Department of Transportation and United Nations packaging standards are met for disposing of electronic waste. Customers will now have the ability to recycle their rechargeable electronic cigarette batteries and Fling disposable e cigarettes. By adding this recycling program to our list of services, White Cloud is among the ranks of fellow green-minded companies such as Microsoft, Google, Qualcomm Inc. and AT&T. . Click to Read More.
White Cloud Receives Golden Leaf Award at GTNF
White Cloud Electronic Cigarettes, a leading manufacturer of electronic cigarettes and accessories based in Tarpon Springs, Florida, has been awarded Tobacco Reporter's Golden Leaf Award for "Most Exciting Newcomer to the Industry." Click to Read More.
White Cloud Electronic Cigarettes Joins CORESTA
White Cloud Electronic Cigarettes is pleased to announce that they have been accepted as members of CORESTA, the Centre de Cooperation pour les Recherches Scientifiques Relatives au Tabac (Cooperation Centre for Scientific Research Relative to Tobacco). Click to Read More.
White Cloud Electronic Cigarettes Partners with USF for Research Study
White Cloud Electronic Cigarettes is pleased to announce the signing of a research partnership agreement with the University of South Florida's (USF) Marketing Department. As part of the agreement, marketing faculty at USF's College of Business will conduct a study of the perceptions, barriers and transitional comments for smokers moving to the potentially less harmful alternative of electronic cigarettes. Click to Read More.
White Cloud Electronic Cigarettes has teamed up with LexisNexis® to serve as an Instant Age Verification system
White Cloud has integrated the LexisNexis® Instant Age Verification system into their eCommerce store to evolve their current prevention of underage purchases and identity fraud. Click to Read More.
E-cig sellers jockey for market position before FDA issues regulations
Matthew Steingraber, co-founder of White Cloud Electronic Cigarettes, said there are "positives" that come from having no federal regulation, including "flexibility in the type of nicotine we can offer, and we're not held to a certain flavor."
White Could sells e-cigarettes containing six different strengths, ranging from "nicotine-free all the way up to 5.4 percent by volume," he said, adding that the options are a selling point to those looking to transition to e-cigs and then taper down their nicotine consumption. Click to read more.
Investor's Business Daily
Investor's Business Daily’s online counterpart, INVESTORS.com is a website providing innovative research tools and data-driven ratings with instant stock comparisons of 10,000 publicly traded companies for the self-directed investor. This website receives 3,115,184 unique visitors per month.
The article titled “Upstarts Zig When Zagging Giants Appear To Lag” highlighted how small businesses surpass their larger, corporate competitors. The article quoted Matthew Steingraber stating, White Cloud Electronic Cigarettes has “put every last penny” they have into research and development. Click to read more.
Why Electronic Cigarettes Are About to Explode
Forbes.com is designed for C-level executives, top management, high-end investors and those aspiring to positions of corporate leadership as a source of insight into the people, companies and technologies driving business and creating wealth today and in the future. This website receives over 9,403,180 unique visitors per month. Click to read more.
Washington Post (Online)
Big Tobacco and Anti-Cancer Activists Agree; Health Provision Goes Too Far
WashingtonPost.com focuses on news from the nation's capital, including national business, political issues, commerce, federal regulations and finance. Coverage also includes sports, entertainment, features, local and world news. The website reaches 8,741,427 unique visitors per month. Click to read more.
Washington Post (Print)
Big Tobacco and Anti-Cancer Activists Agree; Health Provision Goes Too Far
The Washington Post’s online counterpart, WashingtonPost.com . The article, titled “Big tobacco and anti-cancer activists agree: Health provision goes too far,” quotes Matthew Steingraber on how the new smoking penalties as part of the Affordable Care Act will have potential to drive current tobacco smokers to an alternative, and the most likely product is electronic cigarettes. Click to read more.
Tarpon Springs Patch
Tarpon-Based Company Finds Worldwide Success
Tarpon Springs Patch is a community-specific news, information and engagement platform driven by passionate and experienced new media professionals. Patch is revolutionizing the way neighbors connect with each other, their communities, and the national conversation. This website reaches 7,805 unique visitors per month. Click to read more.
Gaming Today (Online)
White Cloud's Fling Targets Nevada Casinos
GamingToday.com is the online counterpart of Gaming Today , a weekly publication designed to keep readers in touch with today's gaming news, experts and strategies. This website reaches 11,134 unique visitors per month. Click to Read More.
Palm Beach Daily News
Style Resolutions for '13: Hone inonCurrent Tones
PalmBeachPost.com is a website covering local news, entertainment, politics and events of interest to residents of Palm Beach, Florida. This website has 14,328 unique visitors per month. Click to read more.
Fashion Daily Mag
Going Smokeless for a Year
FashionDailyMag.com is a website covering fashion
news, information and trends.
This website reaches 1,451 unique visitors per month. Click to read more.
The Times of Northwest Indiana
New Products for Dec. 27, 2012
NWITimes.com is the online edition of The Times of Northwest Indiana, a daily newspaper that serves Munster, IN; Lake County, IL; the Southern part of Cook County, IL; the west end of Porter County, IN; and the Northwest portion of LaPorte County, IN and covers local, state, national and international news, as well as sports, business and arts & entertainment. The website reaches 447,234 unique visitors per month. Click to read more.
The Cirrus 3X Starter Kit Was Included in the Health Gift Guide
LASplash.com is an online magazine that specializes in comprehensive gift guides throughout the year and features Entertainment, Food and Beverage, Technology, Home & Garden, Health & Beauty and Fashion editorial and has several local and international editions including Amsterdam, Atlanta, Bangkok, Barcelona, Boston, Chicago, Dallas, Denver, Detroit, Hawaii, Los Angeles, Las Vegas, London, Miami, New York City, Paris, San Diego, San Francisco, Tokyo, Toronto, and Washington D.C. The website reaches 60,523 unique visitors per month. Click to read more.
E-Cigs Are NOw Being Peddled by Both Stephen Dorff and Stephen Dwarf
Observer.com is the online companion to The New York Observer and chronicles the latest developments in finance, media, real estate, politics, society, tech and culture with an insider’s perspective, a keen sense of curiosity and a sharp wit. Aimed at a sophisticated readership of influential young urban professionals, it illuminates the characters behind the scenes of the nation’s economic and cultural industries, offering a real-time narrative of power, ambition and creativity. The website reaches 177,236 unique visitors per month. Click to read more.
Quitters Win! E-Cigarettes Work
MadeMan.com is website providing men with how-to guides, product review, gadgets, gear, fashion, entertainment, health, women and more. Every story on the site delivers useful, informative content in a humorous voice. This website receives 1,308,303 unique visitors per month. Click to read more.
Convenience Store News
CSNews.com is a websites geared toward the management level of convenience store operations and the corporate executives in the petroleum marketing industry, and highlights industry trends, tips on display and merchandising, petroleum retailers, product developments and key personnel changes. The website receives 25,946 unique visitors per month. Click to read more.
Tampa Bay Business Journal
White Cloud Improved by Enhancing the Product
BizJournals.com/TampaBay is a website providing the Tampa Bay area business community with in-depth, up-to-date news and analysis of banking and finance, real estate, law, construction, high technology, marketing and retailing, health care, economic development, transportation and tourism. This website receives 1,842,360 unique visitors per month. Click here to read more.
Better Living TV
White Cloud Electronic Cigarettes was featured on Better Living TV! Hostess Miranda Khan spoke to White Cloud spokeswoman Camera Bartolotta and long time customer Laurie Deprycker about the advantages of using White Cloud Electronic Cigarettes. Laurie and her family decided to switch to the White Cloud E cig for the cost savings. Click to read more.