An alarming amount of confusion seems to persist about the safety of nicotine. Due to its association with traditional cigarettes, many people still maintain the misconception that nicotine, rather than tobacco, is the culprit behind the many illnesses caused by smoking. But when you take […]

In addition to causing cancer, heart disease and a motley of other maladies, tobacco addictions are also a tremendous financial burden. According to health department statistics, a pack-a-day habit costs smokers almost $2,500 annually. When you compare electronic cigarettes to tobacco cigarettes, you’ll find that […]

Do you remember the Trix cereal tagline “No silly rabbit, Trix are for kids”? Do you remember being forbidden, or even forbidding yourself, from buying and/or enjoying Trix as an adult because of that tagline? Of course not! The fruit-packed flavors found in Trix are […]

We all know that news outlets are prone to hyperbole, but it’s disconcerting to hear elected officials with political power making outrageously false statement about e-cigarettes. For example, California congressman Mark Leno has gone on record saying, “We’re going to see hundreds of thousands of […]

Vaping skeptics have long worried that e-cigarettes could serve as a “gateway” to tobacco smoking, and they claim that flavored e-liquids may attract non-smoking youth to the habit. Do E-Cigs Really Serve as a Gateway to Smoking? Fortunately, all research so far has proven these […]

As vaping continues to move into the mainstream, more questions are arising about e-cigarette etiquette. As vapers, we are obligated to be good ambassadors for our hobby, which is why White Cloud provides advice about basic e-cig etiquette. Rising Above the Vapor Clouds We all […]

If you’re new to the vaping scene, it’s easy to get overwhelmed by all of the options. E-cigs range in size from pocket-sized to giant mechanical monstrosities called mods. E-Cig Mods vs. Cig-a-likes: When Size Matters White Cloud e-cigs fall into a category we like […]

Following a controversial study published in The New England Journal of Medicine, a 2015 Tech Times headline reads, “E-cigarettes Not Safer than Ordinary Cigarettes, Contains High Concentration of Formaldehyde.” The author goes on about the dangers of carcinogens released when cranking up an e-cig’s voltage […]

Many opponents of e-cigarettes acknowledge the growing mountain of evidence that vaping could be safer than smoking, yet they resist urging tobacco users to switch to e-cigs because they see it as basically trading one addiction for another. Nicotine has always been accused of being […]