White Cloud’s Experience With FDA’s PMTAs

October 9, 2020

It’s been a month since the vaping industry was in a scramble to finalize and submit the required premarket tobacco applications (PMTAs) by the FDA’s September 9th deadline – and we’ve got to tell you, it has taken our small PMTA team here at White Cloud just about that long to recover.

Hours upon hours, months upon months, and even years upon years have been spent just trying to understand the FDA’s vaping regulations so we could put together what turned out to be 15,000+ pages explaining why White Cloud should be here to stay.

Holy FDA PMTA, We Did It!

Before we get into all of the fun we had putting together our PMTA (yes, that might be a hint of sarcasm 😜 ), we really do want to recognize and sincerely thank our customers for being a HUGE help! We’ve spent the last 12 years sending out surveys and collecting testimonials, not only because we wanted to understand our customers’ needs and keep up with our commitment to offering quality products and the best customer service, but also because we never gave up hope that we could share them one day.

Since FDA regulations have prohibited us from publicly sharing your experiences with switching from smoking to vaping (as well as our own – remember that video we couldn’t share?), your survey responses and testimonials became the most important parts of our application (and our determination to Get. It. Done.)

So what was the PMTA process like for our small team? Well, grab your favorite White Cloud vape and get comfy because we’re about to share some of the hair-pulling, head-banging, face-palming, what-the-hell-does-the-fda-mean-by-this moments and how your survey responses and testimonials reminded us why it was all worth it.

“What the Hell Does This Even Mean?”

Oh that FDA PMTA guidance that burned into our computer screens…seriously, we can’t even tell you how long this document stayed open in our browsers, or how many times we asked ourselves and/or each other, “What the hell does this even mean?” Of course, we may have used different words…

But really, this wasn’t the first time we’ve been left scratching our heads. We’ve actually been trying to understand FDA regulations for years. Remember when we first heard about how the FDA intended to regulate e-cigs with its draft rule back in 2015? When we ended up hosting our E-Cigs DeMistified Webinar Series to seek answers from the

Or how about this episode of The Forecast when the FDA finally published its deeming regulations in 2016? As in all 499 pages worth that prompted us to seek more answers from experts and make them publicly available via our in-depth FDA PMTA Q&A Guide (still not as fun to read as it is to say).

So yeah, needless to say, the FDA’s PMTA guidance also required some guidance to understand the guidance… Nevertheless, we did the absolute best we could and are happy to share the most important highlights of our application.

Oh, That Integrated Summary

The only obvious thing about the FDA’s PMTA guidance is how much they seem to like summaries. So. Many. Summaries. There’s the recommended “well-structured summary” that goes on for pages in one section of the guidance, and the “integrated summary” described in just one line in another.

Then there’s the product description and manufacturing summary and the environmental impact summary. Oh, and let’s not forget about the “overviews” – there were at least three of those, too. Then we also had to play the guessing game of “which summary goes where” based on the FDA’s recommended table of contents that did not match the guidance.

But oh that integrated summary that threw our writer (yeah, what would be me) for a loop. Just this one line is all she (I) had to go by:

“Finally, we recommend that you provide an integrated summary discussing how permitting the marketing of the new tobacco product would be APPH from a toxicology perspective relative to any similar comparator tobacco products (when those products are used in the same manner, under similar conditions, and for the same duration and frequency).”

Errm…okay…well, after agonizing over this for much longer than it took to put together, here’s the introduction to the 30-page summary she (I) put together:

As recommended by the FDA’s industry guidance for premarket tobacco applications, this section contains an integrated summary discussing how permitting the marketing of the new tobacco product would be APPH from a toxicology perspective relative to any similar comparator tobacco products (when those products are used in the same manner, under similar circumstances, and for the same duration and frequency).

White Cloud recognizes tobacco cigarettes are a dangerous product. Smokers are far more likely than nonsmokers to be diagnosed with heart disease, lung cancer, chronic obstructive pulmonary disease (COPD) and other diseases (CDCTobaccoFree 2020). It is well known that the best way to avoid the harms of smoking is to never start, and for smokers, the best way to reduce the harms of smoking and the risk of tobacco-related disease is cessation. For decades, the goal of reducing the harm caused by smoking has therefore relied on preventing smoking initiation and promoting smoking cessation.

However, smoking is still addictive. While smoking cessation is one of the pillars of tobacco harm reduction, it has still proven difficult for many smokers. Although the prevalence of smoking in the United States (US) has been hitting all-time lows within the last decade, an estimated 34.2 million adults currently smoke cigarettes in the US (CDCTobaccoFree 2020). Cigarette smoking remains the leading cause of preventable disease in the US, accounting for more than 480,000 smoking-related deaths every year, with 41,000 resulting from secondhand smoke exposure alone and equating to about one in five deaths a year (1,300 per day). More than 16 million Americans live with a smoking-related disease, while smokers, on average, die 10 years earlier than nonsmokers.

Consequently, there is still an unmet need for alternative methods to reduce harm and smoking-related disease for Americans who continue to smoke. In an effort to accelerate the decline in smoking prevalence and smoking-related population harm, Tobacco Harm Reduction is increasingly recognized as a valuable and promising approach. Tobacco Harm Reduction is based on switching smokers to markedly less harmful tobacco and nicotine products, or MRTPs. Despite a lack of FDA-approval for smoking cessation, ENDs have played a very important role in the decline of smoking rates since being introduced to the US market more than a decade ago.

Although adult smoking rates have been at a steady decline over the last few decades due to tobacco harm control efforts, the youth smoking rate had hit an all-time high of 36.4% in 1997, which was even higher than the adult smoking rate at 24.7%. In 2007, right around the time ENDs emerged in the US, the adult smoking rate was around 19.8%, with youth smoking slightly higher at 20%. By 2017, both had significantly declined to 14% for adults and just 8.8% for youth (ALA Tobacco Trends Brief). Despite youth smoking rates falling by more than 50% between 2007 and 2017, this significant decline has been overshadowed by the rise in youth vaping.

Towards this end, White Cloud is seeking marketing orders for a range of its branded ENDs products that, based on consumer surveys and customer testimonials since its establishment in 2008, have not only been serving as effective alternatives to smoking, but are also appropriate for public health when considering the overwhelming amount of scientific evidence provided in this application.

Pretty compelling stuff for just an introduction, huh? And here’s the conclusion:

The evaluation of the effect of ENDS use on public health is not a simple matter. There are many categories of individuals to be considered, including former smokers who have converted to ENDs exclusively, ENDs users who have never smoked, those who have never used ENDS or smoked, those who are former ENDS users, current smokers and dual users, as well as youth who may begin the use of ENDS, youth who may use ENDS as a gateway to smoking, and nonusers exposed to second-hand aerosols. Whereas the use of ENDS is beneficial to adult smokers wanting to quit combustible cigarettes, the effect on youth must also be considered, as well as any toxic effects.

Upon review of the available evidence, if a considerable number of adult smokers could reduce or eliminate their consumption of combustible tobacco with the use of ENDS, the effect on public health and long term healthcare costs could be substantial. The benefits of switching to ENDS from combustible cigarettes include lower healthcare costs, lower costs of vaping as compared to smoking, economic productivity, illness reduction, and longer lifetimes. However, if underage youth begin using ENDS products or use them as a gateway to cigarette smoking, this would be an adverse effect. Taking a strong stance on prohibiting underage use of ENDS can help to alleviate this concern.

Regarding the ongoing “youth vaping epidemic”, there was an increase in the use of ENDS by youth in the last few years, but there has been a decline according to the most recent data. The use of combustible cigarettes is shrinking in both the youth and adult categories, and few adults begin using ENDS if they do not already smoke. Some studies have found that for both youth and young adults, ENDS use may increase the use of ever using combustible cigarettes; however, other studies found that the reverse is true – that e-cigarette use in youth is limited primarily to individuals who already smoke combustible cigarettes. The factors that increase the likelihood of youth to begin the use of ENDS are social environment, including the exposure to ENDS and ENDS advertisements, parent and peer use of tobacco products or ENDS, prior use of other tobacco products, perception of the harmfulness or addictiveness of ENDS, psychological aspects, and sociodemographic factors.

In terms of flavored e-liquids, evidence suggests they are beneficial to those smokers wishing to reduce or cease their use of combustible cigarettes (Bentley 2018). In fact, smokers who vaped flavored e-liquids were more likely to quit smoking than those who vaped tobacco flavors. Recent studies find that the use of ENDS increases the likelihood of smoking cessation and also the reduction of the number of cigarettes smoked per day (Friedman and Xu 2020). When compared to traditional nicotine replacement therapy, ENDS were found to be more effective and cost efficient. ENDS use is positively correlated with smoking abstinence and overall quit rates. The odds of success while using ENDS products to stop smoking are increased by using nicotine containing products vs. non-nicotine containing products, more frequent use of ENDS products, and peer support.

Overall, a review of the included literature reveals that ENDS use in general is less harmful than smoking combustible cigarettes and results in less dependency by the individual. Some current studies indicate that the health effects from ENDS use may be negligible, although further long term studies are needed. In terms of youth use liability, even if a small percentage of youth were to begin use of ENDS products, it is reasonable to assume (due to tendency factors) that if ENDS products were not available, these youth would resort to smoking combustible cigarettes. Therefore, along with ENDS youth prevention, the prevention of combustible cigarettes should also be examined by regulatory bodies to ensure a comprehensive plan that makes a clear distinction between health risks associated with ENDs use versus combusted cigarettes. Based on the available literature, there is great harm reduction to adult smokers who switch to ENDS use; therefore, when weighing the addition or reduction of harm to public health, ENDS use is a benefit to the population as a whole and White Cloud products should remain available for adult smokers in search of a less harmful alternative to combusted cigarettes.

And what was meant by “upon review of the available evidence” is that, yes, we researched and reviewed all of the available scientific studies on electronic cigarettes and included the full reports in our application to help make the case for White Cloud products (and vaping in general) as an acceptable alternative to smoking.

So You Want to Know About Our Target Market?

PMTA Target Market

The FDA’s recommended PMTA outline also included a section called “Target Market for Tobacco Product”. Despite the lack of guidance in the PMTA guidance, writing this part came easy, anyway, considering White Cloud has been in business for 12 years and we know our customers very well.

As mentioned before, we’ve been collecting testimonials and conducting customer surveys for years, so we decided to not only provide the FDA with a nice little summary of our “target market” (because we know how much they like those), but also went on to provide nearly 30 pages of customer insights.

Now, without further ado, here’s a look at how those survey responses made a great case for White Cloud:

The results of the latest survey help confirm what we have known for years: White Cloud products do not appeal to youth and mostly attract older adult smokers in search of an alternative to combusted cigarettes, which is exactly our intended market. The White Cloud customer base is mostly made up of adults in the 55-65 age bracket.

In terms of smoking and vaping habits, the majority of the survey respondents indicated they are former smokers who smoked at least a pack a day for more than 30 years. They also indicated that during that time, they made several attempts to quit smoking, including the use of FDA-approved NRTs. While some did report some success with the available NRTs, an overwhelming majority indicated the available NRTs did not assist them in successfully quitting smoking. When asked if they successfully switched to vaping (as in successfully quitting smoking with the use of ENDs) and how long it took, the majority reported successfully making the switch in a month or less, while approximately 8.8% indicated they did not completely switch to vaping. The survey results also indicate that the majority of respondents initiated ENDs use as a smoking cessation aid to help better their health, while only about 4% indicated they started vaping out of curiosity. Of those who continue to vape, the majority of respondents indicated they’ve been vaping for more than 4 years. While critics may view this as taking up one habit for another, it’s important to keep in mind that if they had not switched to vaping, they would have continued to smoke; therefore, ENDs serve as an effective alternative for adult smokers who have the intention of quitting smoking but still desire the effects of nicotine. When it comes to vaping cessation, the majority of the respondents who indicated they quit vaping reported they did so because they reached their goal of becoming nicotine-free, while others indicated they quit vaping due to higher costs association with taxes, such as Pennsylvania’s 40% wholesale tax on ENDs products and the misreporting of health risks by the media.

In terms of device preferences, the survey results show the importance of offering both rechargeable and disposable prefilled systems, especially for older adult smokers looking for a simple, out-of-the-box alternative to smoking and have no interest in using advanced ENDs products or open-tank systems. It also shows the importance of offering open-tank systems for customers who prefer the customization options and cost-savings compared to prefilled systems.

In terms of nicotine use and preferences, the results show the importance of allowing customers to customize their nicotine intake by offering a selection of varying nicotine strength options. Based on the survey responses, customers tend to opt for higher nicotine strengths upon initial use of White Cloud ENDs products and shift to lower strengths after regular use. We attribute these findings to smokers looking for an alternative that offers the most authentic smoking experience possible upon initiation, and gradually stepping down their nicotine intake as they become accustomed to vaping. Offering a nicotine-free option is also important in assisting adult smokers with a goal of becoming nicotine-free, and White Cloud is one of the few ENDs retailers to offer this option.

When it comes to flavored ENDs, our survey results should serve as evidence to help prove the importance of offering flavors other than tobacco and menthol. As indicated in the results, the majority of adult smokers gravitate towards the tobacco and menthol varieties upon ENDs initiation, as this gives them the most “authentic” smoking experience. It is well-known that smoking tobacco alters the senses, including taste and smell, and that total smoking cessation helps them return back to normal. Therefore, we attribute the shift in flavor preferences from tobacco and menthol varieties upon ENDs initiation to dessert- and fruity-type flavors to adult smokers rediscovering their senses (and their enjoyment of sweet and fruity flavors that lawmakers seem to believe should only appeal to kids). Some ENDs users have even reported using their sweet flavored ENDs as an after-dinner dessert option, which tastes much better than that after-dinner cigarette.

While a little more than half of the survey respondents reported they would switch to tobacco or menthol varieties if other flavors were no longer available, the rest indicated they would look for other alternatives, including going back to smoking. When presented with the possibility of ENDs being totally removed from the market, an overwhelming majority of respondents, 1,133 to be more specific, indicated they would return to smoking, while the rest indicated they would either opt for available nicotine delivery alternatives or quit nicotine altogether.

The results of the recent survey help confirm that White Cloud products are not only reaching the hands of the intended target market, but are also serving as an effective alternative and/or smoking cessation tool. If White Cloud-branded ENDs do not receive FDA approval, it’s safe to say that, based on the survey results, the majority of White Cloud’s current customers will return to smoking. We believe this survey, in addition to the White Cloud customer testimonials we’ve collected over the years (included in the following section, should be taken into consideration when determining whether or not White Cloud-branded ENDs are appropriate for public health.

And Now We Wait…

While the approval process may take months or even years, we’re proud to report that, while we wait, and wait, and wait, successfully submitting our application on time has allowed us to continue offering the smoking alternative our customers have relied on for more than a decade. White Cloud just celebrated its 12th anniversary on October 1st, and we’re confident our PMTA will allow us to continue celebrating many, many more.

white cloud disposable e-cigs

Find Puff Bar Replacements at White Cloud

July 23, 2020

If you’ve been to the Puff Bar website recently, then you’ve probably already seen this message:


Puff Bar has ceased all online sales & distribution in the U.S. until further notice.


The site doesn’t offer any explanation as to why, although you can enter your email to subscribe for updates. So, what happened to Puff Bar?

Why Puff Bar Ceased Online Sales and Distribution

Closed Sign

First, if you’re an adult and need to find a comparable replacement for Puff Bar like RIGHT NOW, then check out White Cloud’s Fling Disposables. Sure, they may not be as “sexy” in appearance (that’s not what they were designed for, anyway) but they won’t let you down, either (as in just completely disappearing from the market). Oh, and we also offer expedited shipping options, plus same day shipping for orders placed by 4 p.m., Monday – Friday!

Available in 3 different styles, 6 nicotine strengths and 20+ flavors, our disposable e-cigs have been customer favorites for over a decade. We also offer a range of rechargeable products to choose from, so be sure to check those out, too! You may just find your perfect rechargeable vape.

Now, if you’re like me and had no idea what Puff Bar is (until a few days ago) or are curious about what prompted the company to cease online sales and distribution, then keep reading.

What is Puff Bar?

puff bar brand


So, what is a Puff Bar, exactly? Well, I’m sure we’ve all heard of Juul by now, (unless you haven’t been on the Internet or watched the news in the last few years 😜 ).

Long story short – Puff Bar is an electronic cigarette (containing nicotine, not THC since we clearly need to differentiate between the two). It looks and works just like a Juul – except it’s disposable vs. rechargeable.

Juul, launched in 2015, became quite popular with its sleek design and high nicotine strength at 5% – yep, there was just one nicotine strength option (as mentioned before, White Cloud has 6, including nicotine-free vape options), It seems pretty silly to us to offer just one when more options are possible, unlike traditional cigarettes. (Have you ever seen a pack of cigarettes label how much nicotine is in a cigarette? Me neither.)

So fast forward to 2019, when Juul had officially (perhaps unintentionally) become the face of youth vaping and a suspected culprit behind the mysterious vaping-related lung illness (that was actually linked to black market THC vapes, by the way). Juul had already been under fire for its appeal to kids, so when the vaping illness emerged, lawmakers jumped on the chance to start enforcing flavor bans (which quickly went up in smoke).

This brought on even more legal trouble for Juul with teens and/or their families, as well as local and state governments, filing lawsuit after lawsuit.

By October of 2019, right around the time the vaping industry was anticipating the Trump administration’s flavor ban, Juul made the announcement that its flavored pods (such as mango, cucumber and creme brulee) were being discontinued, leaving just menthol and tobacco.

This may have opened the door for Puff Bar’s competing disposable products to move on in – but not for very long.

What Kind of Flavors and Nicotine Strengths Did Puff Bar Offer?

Until just a few days ago, Puff Bar disposables were available in 24 different flavors such as cool mint, watermelon and “O.M.G” (which was actually a clever abbreviation for their orange, mango and grapefruit blend but was too appealing to kids in the eyes of lawmakers).

Like Juul, Puff Bar used nicotine salts in its e-liquids and only offered the one strength – 5%. Now, White Cloud admittedly still offers one of the strongest nicotine strengths on the market. However, our products were specifically designed with adult smokers in mind, so we only recommend our 5.4% nicotine strength to the heaviest of smokers looking to make the switch to vaping.

Founded in 2008, White Cloud has also been a leader in the vaping industry, especially when it comes to preventing sales to minors (even before there were any laws). Unlike Puff Bar and even Juul, we’ve been here since the beginning – and we know our customers well.

So Where did Puff Bar Come From and Why is it Banned?

Why is Puff Bar Banned?

Where Puff Bar came from is a harder question to answer. The company’s origins are quite cloudy (pun intended), but “fake Puff Bars” apparently make it even more difficult to pinpoint the true origin of the disposable Juul look-a-like. (This story published by FairWarning may be the closest we get.)

What we do know for sure, just by looking at the company’s own website, is that Puff Bar was founded in Los Angeles in 2019

For those who are familiar with the FDA’s Deeming Regulations, you already know the problem. For those who aren’t, you may come across some warranted speculation for why Puff Bar would cease online sales and distribution. It could be:

  1. The company and/or its distributors got caught selling to minors and exhausted all warnings (as explained on the site’s #no2minors page).
  2. The company got caught “marketing to minors during the pandemic” – plenty of news articles on this one.
  3. The company couldn’t keep up with the legal fees for violating local laws.

While any one of these may have contributed to Puff Bar’s potentially temporary demise, it was that 2019 founding date that shut them down so quickly. That’s 3 years after the FDA regulations officially took effect in August of 2016.

The FDA’s final rule not only prohibited the sale of vaping products introduced to the market after August 8, 2016, but also prohibited new vaping products from entering the market without first submitting a premarket tobacco application (PMTA).

So, while Puff Bar’s marketing tactics initially caught the attention of lawmakers, it was the company’s founding date that prompted the immediate removal of Puff Bar products from the market.

According to the FDA, the company did not have the required authorization. In other words, Puff Bar was illegally sold from the start. Whether the company decides to follow the rules and submit the required PMTAs to keep their products on the market is another question.

In the meantime, if you’re in search of a reputable company to fulfill your vaping needs, then look no further than White Cloud.

Replacing Puff Bar with White Cloud

white cloud fling original

Are you ready to find your Puff Bar replacement from White Cloud? Let’s start with nicotine since White Cloud e-liquids are a bit different compared to Puff Bar (and you actually get to choose how much you want to consume).

As mentioned before, Puff Bar disposables were only available in 5% nicotine. Their e-liquids were also made with a different type of nicotine known as “nicotine salts” (just like Juul). When compared to what some have termed “freebase e-liquid nicotine” or simply “regular e-liquid nicotine”, nicotine salt e-liquids contain the same ingredients – with one exception: benzoic acid.

Both nic salts and regular e-liquids are made up of just a handful of ingredients: propylene glycol, vegetable glycerin, nicotine and flavoring extracts. The main difference is the addition of benzoic acid to nicotine salt e-liquids. This compound is added to deliver a smoother throat hit in higher concentrations.

The small difference in ingredients also offers two different vaping experiences. For example, the nicotine in salt e-liquids is absorbed faster compared to regular e-liquid, and regular e-liquid offers more flavor complexity and vapor production than nic salts. (Vaping360.com offers a very detailed explanation if you’d like to take a deeper dive.)

Related: Understanding Nicotine Measurements in E-Liquids

Nicotine Options From White Cloud

Now let’s take a look at the nicotine strength options at White Cloud:

white cloud nicotine strength chart

If you’re replacing Puff Bar, you may be tempted to go straight for the 5.4% considering you may have already become accustomed to vaping 5% nicotine, but we recommend starting a little lower and working your way up, if needed. Our 3.6% strength is usually a great place to start, especially for pack-a-day smokers. It offers just the right throat hit, flavor and vapor production – and if it’s not satisfying enough, you can always bump up to 5.4%.

Puff Bar Flavor Replacements From White Cloud

Puff Bar Flavor Replacements

Okay, now let’s talk flavors. Just like Puff Bar (except still available 😜), White Cloud’s disposables are available in a variety of flavors – all made for adults. From 6 different tobacco flavors to 3 different menthol flavors to an array of fruity and dessert flavors, you’re bound to find a new favorite from White Cloud.

And if you decide to go the rechargeable route, you can even create your own flavor combination with the Cirrus Mini Tank Omni Kit. It comes with everything you need for rechargeable vaping, including a 30 ml bottle of White Cloud’s premium e-liquid in your choice of flavor and nicotine strength.

Just be sure to add a couple of other bottled flavors to mix with – and check out these summertime e-liquid mixes created and tested by the White Cloud team to help you get started.

Disposable Vape Options From White Cloud

fling disposables

Now let’s look at White Cloud’s disposable e-cig options to help you find your Puff Bar replacement. Our Fling disposables come in 3 different styles – the Fling Wide, the Fling Wide Mini, and our Fling Originals. All 3 styles are available for purchase as singles or in multi-packs of 5, 10, 25 or 100 – the more you buy, the more you save (we also offer order subscription discounts and a rewards program, too).

In this case, though, we recommend starting out with a 5-pack to find your perfect Puff Bar replacement. This option allows you to try out 5 different flavors and nicotine strengths in one order (and save some money at the same time).

And if you’ve never ordered from White Cloud before, you’ll also receive a welcome discount via email when you create your account. Now let’s check out White Cloud’s Fling disposable e-cigs!

The Fling Wide

white cloud fling wide

White Cloud’s innovative disposable e-cigarette, the Fling Wide was designed to offer a convenient disposable vape that lasts for days. Filled with 3 ml of White Cloud’s premium e-liquid and powered by a high-capacity battery, the Fling Wide produces an impressive amount of satisfying vapor.

Shop Fling Wides

The Fling Wide Mini

white cloud fling wide mini

The Fling Wide’s mini-me, our Fling Wide Mini is for those looking for something a little smaller. Just like its big brother, this convenient little disposable delivers impressive vapor with a super easy draw, but in a smaller package.

Shop Fling Wide Minis

The Fling Original

white cloud fling original

One of White Cloud’s flagship products, Fling Originals have been satisfying vapers since 2008. Designed to look and feel like a traditional cigarette, this has been the go-to disposable for smokers looking to make the switch.

Shop Fling Originals

If you still need a little help deciding, feel free to reach out to our award-winning customer service team via phone, email or live chat. Our team members are super knowledgeable when it comes to the world of vaping, and they’re always happy to help!

10 Irresistible Flavored E-Liquid and Cocktail Combos

10 Irresistible Flavored Vape and Cocktail Combos

July 9, 2020

Ah, smoking and drinking — a duo as timeless as “singing and dancing,” “peanut butter and jelly,” or “Bieber and poor judgment.” Before most of us made the switch to e-cigarettes, the act of smoking went hand-in-hand with … well … whatever cocktail you chose. Which is a little limiting, when you really think about it.

Well, now it’s time to treat those rediscovered taste buds – you know what I mean if you’ve made the switch, amiright? – to some new “timeless duos” in the form of alcohol and nicotine (or nicotine-free, because we’ve got those too).

Vaping Mixology: Pairing Vape Flavors with Cocktails

With the flavorful world of vaping (for now), there is a wealth of flavor pairings just waiting to be enjoyed. So, we put the expert White Cloud staff — most of whom are avid vapers themselves — to work to find out what exciting new flavor combinations they’ve discovered, and which ones they can’t live without.

1. Atlantic Cut Tobacco with Hot Bourbon Apple Cider

Atlantic Cut Tobacco with Hot Bourbon Apple Cider

Ah Atlantic Cut, our sweet tobacco e-liquid flavor, proved to be a very popular suggestion – mostly due to its smooth, clean tobacco flavor. But, while most chose to pair Atlantic Cut with straight whiskeys (a perfectly acceptable and delicious suggestion) one team member took the concept further and paired it with a spirited bourbon/honey/cinnamon-based hot apple cider. Now that’s a mouthful (of deliciousness).

In this classically influenced combo, the sweet honey and hot cinnamon not only bring out the best in the bourbon, but also the apple and maple undertones of Atlantic Cut. If you’re planning on making your cider a “little Irish” this year, give this one a shot.

2. Menthol with a Berry Mojito

Menthol with a Berry Mojito

Just a foreword about this one: we’re headquartered in Florida. In other words, we sweat our fannies off for more than half the year. This means we have to find creative ways to stay cool during those scorching hot summer days.

Enter our menthol flavor paired with a berry mojito and you’ve got something berry refreshing (pun intended). This cool pair goes so well together the only way to describe it is “aaaah”.

To make a berry mojito, grab a tall glass and add about 8 fresh mint leaves, an ounce of simple syrup, some blackberries, blueberries and raspberries, and the juice of one lime. Muddle them all together, then fill with ice and add an ounce and a half of rum and a splash of lemon-lime soda. Sip in between puffs of our Menthol flavor and forget all about that heat index reaching three digits.

3. Espresso with Amaretto Liqueur

Espresso with Amaretto Liqueur

Espresso, our coffee flavored e-liquid, has a strong and loyal customer base – and with good reason. When we first created the flavor, we wanted to not only reunite nicotine and caffeine, but also satisfy the coffee aficionados that populate our offices (we’ve gone through 5 Keurig machines in the last 5 years – no lie).

Much like good Italian coffee, our Espresso seemed to pair best with similarly complex flavors — most notably, those found in a high-quality amaretto liqueur. While we’re not partial to any one specific brand, be sure to choose one that contains strong almond and fruit notes, along with hints of spice to counter the robust coffee vape.

If amaretto isn’t your cup of…spirits, then try pairing it with some Irish cream over ice or with a neat brandy. Hazelnut liqueur is also a good choice, or you can just go for some good ole bourbon.

And for a deliciously divine duo, add about an ounce of Patron XO Cafe Dark to a glass and top it off with half an ounce of Irish cream to create a “baby Guinness” – you’ll thank us later.

Related: Nicotine vs. Caffeine: They’re More Alike Than You Think

4. Cin with The Devil’s Advocate

Cin with The Devil’s Advocate

Ah, Cin and The Devil’s Advocate – sounds like the perfect pair, doesn’t it? Apple cinnamon-flavored anything is indeed a tasty treat, but an apple cinnamon-flavored cocktail paired with our fiery cinnamon e-liquid flavor known as Cin? Even better.

Aside from vape flavors, we’ve seen a lot of cinnamon-flavored items pop up in the market, including the cinnamon-flavored whisky known as Fireball. When you add that with equal parts Spiced Rum, Apple Schnapps and Lemon-Lime soda, you get “The Devil’s Advocate”, and when you take a sip followed by a puff of Cin, you’ll see why they were meant for each other.

More than any other combination on this list, it’s imperative that you enjoy these flavors in tandem, so be sure you’re in an environment that welcomes vapers. The effect just won’t be the same if you have to keep pausing for “smoke” breaks.

5. Zero K with a White Russian

Zero K with a White Russian

Over the years, we’ve noticed a resurgence in the number of heavy and rich, cream-based cocktails being served at bars (which is even more notable when you consider we’re based on the Gulf Coast of Florida). So, being the thorough social scientists we are, our team unanimously volunteered to revisit these drinks … in the name of research, of course.

White Russians – typically made from vodka, coffee liqueur and cream – are fairly uniform, flavor-wise. But, when counter-balanced with the sharp minty bite of our peppermint e-liquid flavor known as Zero K, the richness is quickly cut, making for a combination that isn’t common, but completely “works.”

By taking a few long puffs of Zero K, you brighten the thick and heavy flavor profile of the cocktail, while the peppermint takes on almost candy-like notes in parallel. Plus, doing so effectively cleanses your palate with each inhale, so neither your drink nor your vape ever become boring.

6. Cherry Black with a Spiked Root Beer Float

Cherry Black with a Spiked Root Beer Float

🎶 …Happy days are here to stay…🎶

Yeah, that’s the song we got stuck in our heads when we matched this seriously compatible couple. A White Cloud favorite, Cherry Black is our sweet and robust pipe tobacco flavor that can be enjoyed without a pipe, of course! It delivers the classic taste of flue-cured pipe tobacco with just a hint of cherry for a subtly sweet vaping experience.

To turn any day into a happy day, just grab a glass and add a shot (or two or three, we won’t judge) of vanilla vodka or rum, two to three scoops of vanilla ice cream (or more, again we won’t judge), and your favorite root beer, and enjoy some Cherry Black puffs between sips for the perfect marriage of bold and sweet.

7. Mango Tango with Mango Tango

Mango Tango with Mango Tango

How about a dance for a dance with this dynamic duo? We’re talking about our Mango Tango e-liquid with a Mango Tango cocktail. This combo is so perfect for each other, they even have the same name.

Now, we must say we created our authentic mango flavor long before another vape company came along (we don’t have to mention any names) and got caught selling to kids (thus nearly ruining flavored vaping for adults). Like all of our flavors, Mango Tango was created for adults, and we take our age verification process very seriously to ensure those are the only hands our products reach.

Now that we got that out of the way, let’s dance! Grab a glass with ice and add about an ounce of mango rum, 2 ounces of blue curacao, about 5 ounces of pineapple juice and garnish with a pineapple slice and a cherry (if desired). Pair it with our Mango Tango and watch feel those taste buds dance!

8. Vanilla with a Chocolate Martini

Vanilla with a Chocolate Martini

Enjoy the classics with this sweet, timeless duo. When finding the perfect soulmate for our vanilla flavored e-liquid our taste buds instinctively led us to chocolate. Vanilla and chocolate go together like peanut butter and jelly, only so much tastier!

Created to deliver the smooth flavor of vanilla bean, our vanilla e-cig flavor is dessert in a puff – and when you pair it with a decadent chocolate martini, you’ll feel like the classiest person in the room.

Just grab a cocktail shaker and add some ice with 2 ounces of vanilla vodka and an ounce and a half of chocolate liqueur, shake it up and strain into a martini glass. Take a sip, then a puff of vanilla and enjoy the sweet blend of these classic flavors.

For an extra special treat, try lining the rim of the glass with some powdered cocoa and adding some cherries. Mmm.

9. Muscat Blanc with a Cosmopolitan

Muscat Blanc with a Cosmopolitan

We created our Muscat Blanc flavor for the wine lovers out there (and us 🥂) – and we really think we hit the spot! The white grape flavor really stands out, and we swear we can feel those delightful bubbles of sparkling wine dancing on our tongues.

With such a classy flavor, we felt it deserved an equally classy cocktail, so we went for the cosmopolitan – and it did not disappoint! The two flavor profiles offer the perfect balance of sweet and tart – kinda like a woman, which makes this the perfect pair for a girls’ night out!

If you’ve never made a cosmopolitan, just add some ice to a shaker then pour in an ounce of vodka, half an ounce of triple sec, half an ounce of lime juice and half an ounce of cranberry juice. Take a sip and a puff of some Muscat Blanc and instantly feel fabulously modern.

10. Cavendish with an Old Fashioned

Cavendish with an Old Fashioned

Okay, so we didn’t have to get too creative with this one. Instead, we went for what we like to call an “old-fashioned couple”.
Known for its robust and aromatic flavor, cavendish is a form of pipe tobacco that has been enjoyed for centuries – dating as far back as the 1500s. Our modern-day version of Cavendish recreates the sweet and complex tones of the original, but without the pipe or smoke.

When thinking about what would go best with a modern-day classic, we decided to pair it with something, well…old – the old fashioned, that is. Both offer sweet and complex flavors that compliment each other perfectly.

To make an old fashioned, you just need a teaspoon or two of simple syrup, 3 dashes of bitters, 2 ounces of bourbon or whiskey, an orange peel and a cherry. Stir it together in a glass with a couple of large ice cubes, then take a sip and a puff to enjoy this old fashioned couple.

Bonus Combos: 3 More Flavor Duos to Try

Yeah, we couldn’t stop at 10 – and not because we’re lushes or anything 😜 – there are just too many vape/cocktail flavor duos to be discovered! So here are just a few more that just had to make the list.

Chocolate with Pinot Noir

Chocolate with Pinot Noir

Most everyone who tries our chocolate flavored e-liquid agrees they are pleasantly surprised by the deep cocoa notes. Rather than producing a sticky, candy-like chocolate taste profile (we’re all adults here), White Cloud flavor creators opted for a richer, dark chocolate experience with just a hint of bitterness, not unlike a high-end hot cocoa or strong cacao chocolate bar.

It’s not for everyone, admittedly. But, those who enjoy this flavor were nearly unanimous in thinking it pairs well with deep, rich red wines; most commonly, a good pinot noir. Just as chocolate-covered strawberries remain a popular indulgence the world around, a few puffs of our Chocolate not only pairs well with bold reds, but significantly enhances the deep red fruit flavors of the wines we sampled.

Whether your wine is built upon black cherries, raspberries, or even currants, you’ll likely find our complex Chocolate e-liquid flavor adds some dessert decadence to your regular glass of red.

Copper Kettle with Poison Apple

Copper Kettle with Poison Apple

Ah Copper Kettle – our controversial caramel vape flavor. Nailing down the complex profile of caramel to create a tasty e-cig flavor was a tough challenge. We were well-aware that other vape companies were already offering this flavor, but we were also well-aware that they were using a potentially dangerous ingredient.

We’re very proud and happy to say that we did nail down that caramel profile in our Copper Kettle flavor (and gave it a name only adults would get) – and we created it without that dangerous (when inhaled) ingredient known as diacetyl.

Now that you can rest assured there’s no dangerous chemicals in your Copper Kettle vape (unlike tobacco cigarettes), you can have no qualms about pairing it with a “Poison Apple” cocktail. Just grab a glass and add equal parts of vodka, Grand Marnier and apple cider to enjoy the sinfully sweet and irresistibly delicious taste of caramel apple – without breaking your teeth.

What a Melon with Gin and Tonic

What a Melon with Gin and Tonic

Another simple duo with some seriously refreshing flavor, our What a Melon flavor paired with gin and tonic makes for a great date to a picnic (even if you’re sitting at your desk).

When creating this summertime e-cig flavor, we wanted to capture the true taste of watermelon – without the seeds. No fake candy watermelon taste here – What a Melon is packed with so much flavor, it will leave you wondering how we managed to fit a huge watermelon into a tiny bottle. Oh and please note, no watermelons were harmed in the making of this flavor—except for two, but they received a proper memorial. We promise.

To really bring out that watermelon flavor, just grab a glass with ice and add 2 ounces of gin, 4 ounces of tonic water and a lime wedge and sip between each puff. Aaaaah, that’s the stuff.

A Final Word

When talking with our team, we received a metric ton of flavor pairing suggestions, so this list is FAR from complete (even with the bonuses). But hopefully it has a little something for everyone, from our wine drinkers to our tequila lovers. Now go forth and enjoy some vaping and drinking like the adult you are🥂

Related: The Most Satisfying Summertime E-Liquid Mixes

Nicotine Free Electronic Cigarette Options

The Best Nicotine-Free Vape Options from White Cloud

June 24, 2020

Since their introduction, electronic cigarettes have been used by many smokers as an alternative to smoking traditional tobacco cigarettes. Despite the many opposing views on the potential health benefits of switching from smoking to vaping, research has suggested that more and more people have successfully kicked the habit with vaping, as opposed to the available nicotine replacement therapies (NRTs) such as patches and gum. Many attribute this to how closely vaping resembles the act of smoking and the different nicotine options available with e-cigs – including zero-nicotine.

So What’s the Point of Nicotine-Free Vapes?

The majority of e-cigarettes on the market are available in varying nicotine strengths to allow e-cig users to fully customize their vaping experience – but why? This has never been an option with tobacco cigarettes, and most smokers don’t even know how much nicotine is in a cigarette or how much their bodies actually absorb per puff – not to mention how the nicotine might react with the hundreds of other chemicals added to cigarettes.

When you really think about it, though, not all smoking habits are the same. Some people smoke a pack or more a day while others may smoke only a few cigarettes a day. Then there are the social smokers who only smoke on occasion. With this wide range of smoking habits, it’s quite obvious that the need for nicotine differs greatly among smokers. But why offer nicotine-free vapes? For many, it’s used as a final stepping stone to quit their nicotine habit for good.

The Stepping Stones to Nicotine-Free

For those making the switch from smoking to vaping, some find a nicotine strength that suits them best and stick with it, while others use the varying nicotine strength options as stepping stones to slowly decrease their nicotine intake and eventually make their way down to nicotine-free. Those who make it down to zero-nicotine no longer want or need the stimulating effect of nicotine, but still enjoy the way it feels to inhale a satisfying puff of full-flavored vapor.

For many, the simple act of smoking is a huge part of their smoking habit as it becomes part of their everyday routine, from that morning cigarette with a cup of coffee to that after dinner must-have smoke. Vaping allows smokers to keep their routine, with or without the nicotine.

Related: Smoking vs. Vaping: Quitting Nicotine

Nicotine-Free Vapes: Choices, Choices, Choices

So, if you’re a smoker looking for an alternative to cigarettes or still love to vape but don’t want the nicotine, then we’ve got you covered with some of the best zero-nicotine vape options, from bottled e-liquids to disposable e-cigs!

Nicotine-Free Bottled E-Liquids

About White Cloud E-Liquid Flavors

At White Cloud, we cater to vapers of all varieties with an extensive array of bottled e-liquids in six different nicotine strengths measured in percentages or nicotine-by-volume (NBV) – from 5.4% all the way down to 0% or nicotine-free (more on nicotine percentages and NBV here).

From our traditional tobacco and menthol flavors like Regular and Zero K to refreshing fruity flavors like The Orchard and Muscat Blanc to sweet and creamy dessert flavors like Chocolate and Vanilla, all of White Cloud’s flavored e-liquids are available in nicotine-free (and made for adults).

Be sure to grab a pack of refillable e-tanks and one of our rechargeable e-cig options for the full White Cloud vaping experience – and yes, we’ve got options for those, too, so read on!

The Cirrus Rechargeable Line

The Cost Savings of Rechargeable E-Cigs

White Cloud’s flagship product, our Cirrus rechargeable batteries come in three different colors and sizes, including our powerhouse CIrrus 3X for a long-lasting, all day vape. Designed to closely mimic the act of smoking, the Cirrus “cig-a-like” e-cig battery is activated upon inhalation and is the perfect option for smokers looking to make the switch. Don’t forget to grab one of our Squid Chargers so you can keep those babies charged up – or just get the whole kit and caboodle with one of our Cirrus Starter Kits.

If you’re looking for something a little more advanced but still easy to use, then check out the button-activated Cirrus Fob battery. Delivering satisfyingly rich and flavorful vapor, the Fob is powered by a 900mAh battery, making it 3 times more powerful than the Cirrus 3X. More than just powerful, it’s also smart – the LCD screen on the front of the device keeps your battery life in check so you won’t have to worry about running out of vaping power when you need it the most.

The Fob is compatible with all ClearDraw e-tanks and refillable mini tanks, both of which easily screw into the cartridge insert to make changing flavors a breeze. Get everything you need to vape nicotine-free with a Cirrus Fob starter kit.

The ZFG E-Cig Battery

ZFG Advanced Vaping System

White Cloud’s innovative ZFG E-Cig Battery combines the simplicity of a cig-a-like with the e-liquid capacity of an advanced personal vaporizer to deliver a vaping experience like no other. With the ZFG, gone are the days of fussing with screwing on or filling up e-tanks – the battery and compatible ZFG e-tanks fit together with a game-changing magnetic connection to make changing flavors a snap!

Get everything you need to vape with ease with the ZFG Starter Kit, complete with the ZFG battery, charger and a 5-pack of ZFG e-tanks in your choice of flavor.

The eVod Advanced Vaping System

evod vaping system

With 1300mAh of vaping power, the button-activated eVod battery will power you through an entire day of vaping – without even thinking about stopping to recharge or refill. The compatible eVod T-2 Tanks give you enough room for 2.4ml of your favorite e-liquid so there’s no need to waste precious time refilling your tank more than once a day.

Get everything you need to advance your vaping experience with the eVod Starter Kit, complete with the eVod battery and charger, a 5-pack of T-2 tanks and 5-pack of replacement coils, and a 30ml bottle of White Cloud’s premium e-liquid.

Nicotine-Free Disposable E-Cigs

fling disposables

When it comes to vaping on-the-go, nothing beats the convenience of a disposable e-cig – and at White Cloud, we’ve got options for those, too!

First up is the Fling Original, another flagship product from White Cloud. A customer favorite throughout the nearly 12 years of White Cloud’s existence, the Fling Original has earned a reputation for being the longest lasting disposable e-cigarette on the market. You can find nicotine-free options in any White Cloud flavor, and the multi-pack options help you save on cost while trying out different flavors.

Next up is the Fling Wide, White Cloud’s advanced disposable e-cig. With a high-capacity battery and 3ml of e-liquid, the Fling Wide keeps you vaping long after other disposables would’ve run out of juice, while its thermoplastic design ensures your flavor stays fresh with each and every puff. Just like the Fling Originals, Fling Wides are available in both singles and multi-packs.

Then we have the Fling Wide’s “mini-me”, AKA the Fling Wide Mini. With the same thermoplastic design as its big brother, complete with an ergonomic mouthpiece and super easy draw, the Fling Wide Mini fits naturally in your hand and keeps a low profile in your pocket, making it the perfect travel companion for vapers on-the-go.

Only the Best from White Cloud

Whether you’re in search of the best nicotine-free vape or the strongest nicotine strength on the market, you can find it here at White Cloud. We strive to deliver the best in vaping satisfaction, from quality products and premium e-liquid ingredients to a knowledgeable and award-winning customer service team that is more than happy to help you find the best vape for your needs.


Nicotine vs Caffeine: What’s the Difference?

June 15, 2020

Nicotine gets a bad rap. Because it’s believed to be the addictive ingredient in tobacco cigarettes, and everyone knows that smoking kills millions every year, many people assume that nicotine is a dangerous substance. In extremely high doses, nicotine is indeed poisonous; however, in moderation, nicotine may be as benign as a cup of coffee. So just how different is nicotine vs caffeine?

Nicotine vs Caffeine: The Differences and Similarities

Nicotine has more in common with caffeine than the other chemicals found in tobacco cigarettes. For example, nicotine and caffeine are both alkaloids derived from plants that naturally stimulate dopamine production in the brain. Both chemicals are stimulants that act on the central nervous system, and they have positive effects when taken in small doses. The biggest difference between them is how they are consumed.
No one disputes that nicotine and caffeine can by addictive. People who regularly use either substance may experience withdrawal symptoms such as headaches and fatigue if they suddenly quit cold turkey. That said, research has shown that nicotine may not be as addictive as once believed – and it may even offer therapeutic benefits, too.

Nicotine vs Caffeine: Possible Therapeutic Benefits

More than half of Americans consume caffeine every day for a short term mood and attention boost. Others use it as an appetite suppressant, while some brave individuals consume caffeine rectally via coffee enemas to improve gut health.

Interestingly, caffeine and nicotine share a peculiar therapeutic benefit: Both substances have demonstrated potential for slowing the progression of Alzheimer’s disease. Pure nicotine, which can be extracted from tobacco leaves or synthetically produced, can also reduce anxiety and lower blood pressure. Aside from Alzheimer’s, nicotine could soon be used to treat neurological conditions like Parkinson’s disease, ADHD and even Schizophrenia.

It should be noted that ingesting large quantities of caffeine or nicotine in their pure forms can be dangerous, which is why vapers should keep their e-liquids away from children and pets. Young people may be more prone to nicotine and caffeine addiction since their brains are still developing, so minors shouldn’t have access to either substance.

Vaping vs. Smoking: Nicotine Delivery

Some former smokers have taken up vaping as a substitute for tobacco use. E-cigarettes work by vaporizing a water-based liquid to closely mimic the act of smoking. Not all e-liquids contain nicotine, but most ex-smokers find that slowly weaning themselves off of nicotine makes the transition easier. For others, the physical act of vaping is enough to curb their tobacco cravings, so they prefer nicotine-free e-liquids.

One of the advantages of vaping over smoking is that vapers are in control of their nicotine intake. Smokers generally have no idea how much nicotine they are consuming. E-liquids typically tell you exactly how much nicotine they contain, and many brands offer various nicotine strengths. White Cloud, for instance, has six different nicotine strengths including a nicotine-free option.

Studies suggest that nicotine is not the sole or primary cause of smoking addiction. Although nicotine is addictive by itself, the other chemicals in tobacco cigarettes also play a role by increasing the efficiency of nicotine delivery. E-cigs, on the other hand, give vapers smaller and more consistent doses of nicotine.

Vaping vs. Smoking: The Potential Risks

Considering that vaping is 95 percent safer than smoking, medical professionals around the world are encouraging tobacco users to give e-cigs a try. Shirley Cramer, chief executive of the Royal Society for Public Health in the U.K., has called for a law requiring stores that sell tobacco to also carry vapor products. The RSPH also advocates calling e-cigs “vaporizers” or “nicotine sticks” to further distinguish them from tobacco products.

Vaping is in no way beneficial to your health, but it’s certainly safer than smoking, which is the world’s biggest preventable killer according to the World Health Organization. Unfortunately, anti-smoking campaigns and public health advertisements often conflate nicotine with tobacco use, which has led to the erroneous assumption that e-cigs are just as dangerous as traditional cigarettes.

Psychiatrist Mike Russell said it best four decades ago: “Smoke for the nicotine, but die from the tar.” Today, scientists are questioning whether or not nicotine addiction by itself is necessarily a bad thing. Many ex-smokers continue using nicotine patches and gums after beating their tobacco habit with no major health problems. Although more research is needed regarding the long term impact of vaping on the throat and lungs, we know for sure that nicotine isn’t the culprit behind smoking related illnesses.