Proposed FDA Restrictions Leave Vapers in Uncertainty

Proposed FDA Restrictions Leave Vapers in Uncertainty

November 9, 2018

As we approach the FDA’s announcement of their proposed regulations on the e-cigarette and tobacco industries, rumors of the severity of the rulings are beginning to make their way around the vaping community. FDA Commissioner Scott Gottlieb has been fairly open that the organization is looking to place tighter FDA restrictions on the e-cigarette industry, in response to what he refers to as an “epidemic” of teenage vaping and e-cigarette use. Initial pressure from the FDA was levied onto JUUL and other major e-cigarette manufacturers this past summer, where they were required to submit plans to reduce teen vaping, along with turning over marketing materials that proved that teens were not being targeting.

There are 3 major areas that are being mentioned as possible regulations that will be unveiled by the FDA, they revolve around e-cigarette availability in retail locations, e-cigarette flavors, and age verification processes. Keep reading to learn more about how each area of these proposed rulings could affect you and your right to vape!

Prohibiting Flavored E-Cigarette Sales in Convenience Stores and Gas Stations

In convenience stores and gas stations around the country, the space behind the counter that was traditionally reserved for cigarettes and smokeless tobacco has begun sharing the space with vapor products in the past few years. More and more, these stores are swapping out tobacco window display ads for ads featuring e-cigs, making their availability inside well known to customers of any age. The FDA has found that the majority of underage sales of vapor products actually originates from convenience stores and gas stations, and has gone so far as to commend vape shops for their strict adherence to only selling products to adults.

In an attempt to make e-cigarettes less available, and desirable, to teens, the FDA is looking to move forward with banning flavored e-cigarettes and cartridges from being sold in convenience stores and gas stations, making them only available in specialty vape shops or through online retailers. Proponents of vaping, and it’s harm reduction possibilities, are claiming that even flavored e-cigarettes are helping former smokers switch to vapor products, and making them less available will leave them turning back to traditional cigarettes.

E-Cig Flavors Remain in the Crosshairs of the FDA

Here at White Cloud, we’ve been closing following reports of proposed flavor bans on a national scale that may come from FDA restrictions, as well as on the local and state government levels. Cities like San Francisco have already successfully implemented a ban on the sale of flavored e-cigarettes, and it appears that future FDA restrictions are looking to bring a similar ban to the national level. As previously mentioned, this flavor ban will first take effect in convenience stores and gas stations, which will only be allowed to offer vapor products in tobacco, and for the time being, menthol and mint flavors.

In 2009, the FDA placed a ban on cigarettes that featured flavors other than menthol, with the intent that these flavored cigarettes were appealing to young adults and teens. Reports are circulating that, along with the proposed vaping regulations soon to be announced, that a ban on menthol cigarettes will also be included. If trends continue, it’s possible that the FDA could eventually push to include menthol as a “flavor” and ban it from being used in e-cigarette products as well.

Online Sales of E-Cigs to Face Tighter Restrictions

The final major area that is expected to be addressed by the FDA’s proposed regulations is to place a ban on online sales of electronic cigarettes and vapor products. While it may seem extreme, the “ban” is actually meant to force the hand of e-cig companies to implement stricter age-verification processes while handling online orders. It’s expected that the FDA will produce a mandate that online retailers must meet in order to continue to sell vapor products online.

White Cloud customers are already familiar with our industry-leading age verification process which harnesses the power of LexisNexis® Instant Age Verification to aid in the prevention of underage purchases and identity fraud. By utilizing the LexisNexis® database of over 34 billion data records, White Cloud is able to reference this system in the background as an order is being placed. If the customer’s age cannot be confirmed through a LexisNexis® check, the order is flagged and a photocopy or a state-issued ID or proof of residence is requested. If those items cannot be provided, the order is cancelled and refunded.


Keep checking in with the White Cloud blog for the latest updated on the upcoming FDA restrictions and regulations. If you have any questions on how your future orders may be affected, feel free to contact our award-winning customer service team, who will be happy to walk you through any questions or concerns you may have.



Searching for an Alternative to V2 Cigs?

Searching for an Alternative to V2 Cigs?

November 8, 2018

As of November 1st, one of the largest players in the electronic cigarette and vaping industry, V2 Cigs, has permanently closed its doors, leaving it’s customers searching for an alternative to V2 Cigs. This closure comes on the heels of a $75 million dollar acquisition from JUUL Labs earlier in October of 2018. According to a message on V2 Cigs website, the closure is a result of a new wave of tariffs passed by the current administration which caused profitability to plummet. Reports have shown that VMR, V2’s parent company, had reported losses that exceeded $25 million over the last few years.

If our 10 years in the e-cig business has taught us anything, it’s that companies will come and go, leaving vapers searching for a brand that can provide them with the vaping products they need to continue on the quest to keep cigarette smoking in the rear-view. As a longtime V2 competitor, White Cloud’s electronic cigarette products are compatible with many of the most popular V2 e-cigs. Customers will not only find that our selection of e-cig products will exceed what was offered at V2, but our Gold Stevie Award-winning customer service, same-day shipping, and satisfaction guarantees are unrivaled in the vaping industry.

Why Did JUUL Buy V2 Cigs?

Many in the vaping community, especially loyal V2 Cigs customers, are left scratching their head as to why this closure came so suddenly. The acquisition from JUUL Labs came fairly unexpectedly, but research from Vaping360 has helped to clarify the underlying purpose. JUUL Labs officially purchased VMR Products, the parent company of V2 Cigs, for a reported $75 million dollars. VMR Products are a subsidiary of Huabao International Holdings, a Hong-Kong company that has ownership of China’s largest e-cig flavoring manufacturer. Through a Huabao-owned company, they received approval from the Chinese State Tobacco Monopoly Administration to sell vapor products within the country.

With over 300 million smokers in China, the ability to sell e-cigarettes to this heavily restricted market appears to have been the driving force in JUUL Labs’ acquisition of V2 Cigs. As pressure from the FDA in the United States continue to keep JUUL’s future in limbo, purchasing and immediately closing V2 Cigs serves JUUL Labs both domestically and internationally. In the United States, the closure removes a major competitor of JUUL from the market, and in China, JUUL has now acquired the means to distribute their product in the largest market of smokers in the world.

What Happens to V2 Customers?

As of November 1st, V2 Cigs ceased all shipping and new orders through their website. Current customers were left with very few options from V2:

  • While V2 products may be available through 3rd party retailers, any reorders will no longer be supplied to these retailers.
  • Any online orders placed after November 1st will not be shipped and order amounts will be refunded.
  • V2 Starter Kit 30-day money back guarantees will be honored up until December 1st, 2018.
  • V2 Cigs’ loyalty program, Vape4Free, has been discontinued. Any remaining points may be converted at 1 point = $0.10.

Need an Alternative to V2 Cigs?

As a trusted company in the vaping industry for over 10 years, White Cloud offers a full line of cig-a-like e-cigarette products that are comparable to, and in many cases better than, V2 Cigs products that were previously offered. Below, you’ll find a rundown of products from White Cloud that are alternatives to V2 e-cigs, cartridges, e-liquids and accessories.

Looking for Cartridges that are Compatible with V2 Batteries?

V2 previously offered 2 types of e-cig cartridges, the EX Cartridge and the Classic Cartridge. All our White Cloud’s ClearDraw cartridges feature the same threading as V2 batteries, making them the perfect replacement for V2 cartridges.

Compatible Cartridges for V2 E-Cig

ClearDraw MAX Cartridges


The V2 EX Cartridge was sold as a larger capacity pre-filled e-cigarette cartridge, was offered in only 4 nicotine strengths, and contained the e-liquid equivalent of 400 puffs. For a pre-filled e-liquid cartridge that not only packs just as much e-liquid, but is also compatible with your existing V2 batteries, White Cloud’s flagship cartridge, the ClearDraw Max, is the ideal V2 competitor cartridge. ClearDraw Max cartridges are filled with 1.5 mL of premium e-liquid, a 55% increase over the capacity of V2’s Classic Cartridge, providing vapers with days of e-cig goodness. Available in all 6 of White Cloud’s nicotine strengths, the ClearDraw Max is offered in 24 amazing flavors, giving former V2 EX Cartridge users FOUR TIMES the flavor options than they previously had. Customers can purchase ClearDraw Max cartridges as a single cartridge, in a resealable 5-pack, or in a 50-pack bulk option.

Replacement Cartridges for V2 Classic Cartridges

ClearDraw Cartridges


The V2 Classic Cartridge, a pre-filled e-cig cartridge, was also offered in 4 nicotine strengths, ranging from nicotine-free to 2.4% NBV, and contained enough e-liquid for approximately 150-200 puffs. For vapers who are looking for cartridges that are compatible with V2 batteries, White Cloud’s ClearDraw e-cig cartridges will not only fulfill this need, but with a greater variety of nicotine strengths (0%, 0.8%, 1.6%, 2.4%, 3.6%, and 5.4% NBV) and a selection of over 15 flavors to choose from, will likely become your new go-to cartridge to replace the V2 Classic e-cig cartridge. ClearDraw cartridges are available for purchase in 3 quantities, as a single cartridge, in resealable 5-packs, and in bulk as a 50-pack.

Both the V2 Classic Cartridge and the EX Cartridge were also sold as “blanks”, meaning they were sold empty for vapers to fill with the e-liquid of their choice, while still being able to use their V2 battery. White Cloud Mini Tanks provide an exact alternative to V2 blank cartridges, and are designed to be compatible with V2 batteries, as well as with our full line of Cirrus batteries. Our Mini Tanks hold 1 full mL of e-liquid. White Cloud customers who use Mini Tanks have found that each tank can be refilled 3-6 times before vapor production and flavor begins to suffer. Following these suggested reuse guidelines; a 5-pack of White Cloud Mini Tanks should easily get you through a standard sized 30 mL bottle of your favorite e-liquid.

Which Batteries Have the Same Threading as V2 Batteries?

V2 manufactured and sold 3 types of e-cig batteries, the V2 Standard Cig battery, the V2 Long Cig battery, and the V2 EX Series battery. As an alternative to V2 batteries, all of the Cirrus line of e-cig batteries from White Cloud share the same threading at V2 batteries, and can accept cartridges that worked on V2 batteries.

Replacement Battery for V2 Standard Cig battery

Cirrus 3 Batteries


The V2 Standard Cig battery came as a part of the V2 Standard Starter Kit, and was also available for purchase as a single battery. This entry-level battery measured approximately 3 inches long, had a battery life that V2 claimed to last for 200 puffs, and required 2 to 3 hours of charging to return to full power. It was designed as an automatic battery, meaning that the user only needed to pull on the cartridge for the battery to activate. Vapers looking for a discreet-sized e-cig battery have turned to the Cirrus 3 e-cig battery for nearly a decade, thanks in part to it’s small size (2 ¼ inches long), powerful battery life (200+ puffs), and speedy recharge time (60 to 90 minutes to full charge). White Cloud’s Cirrus 3 battery uses the same threading as V2 batteries, and is compatible with both the V2 Classic Cartridge and the V2 EX Cartridge, as well as with our full line of ClearDraw cartridges and Mini Tanks. Cirrus 3 batteries may be purchased individually, or as a part of one of our Cirrus Starter Kits.

Replacement Battery for V2 Long Cig battery

Cirrus 3X Batteries


The V2 Long Cig battery was offered in both automatic and push-button manual versions. This battery was V2’s longest lasting e-cig battery, with a purported life of 300 puffs. It measured in at a whopping 4.3 inches long, and required a charge time of 4 hours to return to full power. Former V2 users will be delighted to find that White Cloud’s Cirrus 3X battery not only provides DOUBLE the “puff count” that the V2 Long Cig battery does, but it also is smaller in size (3 1/8 inches in length) and can be fully recharged in HALF the time, with only 120 minutes required to fully charge the Cirrus 3X battery. The Cirrus 3X is available in 3 finishes, White, Brushed Metal, and Black, and is also offered in a manual push-button model. Each Cirrus 3X battery also carries a full 2-year warranty. The Cirrus 3X features the same threading as V2 batteries, making it compatible with V2’s cartridges, but performs best when paired with our full line of ClearDraw pre-filled cartridges and Mini Tanks. Cirrus 3X batteries may be purchased individually, or as a part of one of our Cirrus Starter Kits.

Replacement Battery for V2 EX Series battery

Cirrus 2 Batteries


The V2 EX Series battery was touted as V2’s “most powerful battery yet”, which came as a bit of a surprise, considering it’s smaller size and similar “puff count” as compared to the V2 Long Cig. None the less, the EX Series battery was offered along with V2’s EX cartridges, and measured in at 4 inches in length, with a recharge time that was unavailable at the time of publication, but based off the charge time of V2’s other cig-a-like batteries, should be somewhere between 3 and 4 hours to full charge. The “new” feature that made the EX series so unique was the inclusion of LED indicator lights that let the user know how much battery was remaining. Former V2 users will not only find LED battery indicator lights across the entire line of Cirrus cig-a-like batteries, but will also enjoy the added benefits that the Cirrus 2 battery has to offer over as an alternative to V2 EX Series batteries. Measuring in at 2 ¾ inches, the Cirrus 2 matches the output of the EX battery, while also boasting a super-fast 90-minute charge time. The Cirrus 2 battery is compatible with cartridges, and is also a perfect fit for our full line of ClearDraw cartridges and Mini Tanks. Cirrus 2 batteries can be purchased individually, or as a part of one of our Cirrus Starter Kits.

Alternative for V2 Cigs Chargers

V2 produced 2 types of e-cig chargers, the V2 Express Charger and the V2 Express Charger Bundle Kit.

Replacement Charger for V2 E-Cig Batteries

Chargers & Adapters


The V2 Express Charger is the charging device that is required to charge all 3 types of V2 cig-a-like batteries. The small charging device had a USB on one end, and a direct female piece to screw the battery in. V2 claimed this was a “fast” charger, but based off the charging times listed for their e-cig batteries, we’d have to disagree. We’re pretty sure we have the best e-cig chargers on the market in the ChargeBolt and the Squid. The ChargeBolt e-cig charger features the same USB connection as the V2 Charger, but places a 2-inch cord between the connector and the female piece to screw in the Cirrus battery. This feature allows your Cirrus e-cig battery to “hang” freely, reducing the risk of someone or something hitting it and damaging the battery or the USB port. The ChargeBolt is available as an option in some of our e-cig starter kits, individually, and can be purchased as a bundle with the choice of an AC, Euro AC, or DC adapter.

The V2 Express Charger Bundle Kit included the V2 Express Charger and an AC wall adapter. The Bundle Kit is still only able to charge one battery at a time, but can be plugged into a wall outlet instead of requiring a USB device. We understand that most e-cig users have more than 2 batteries, so we designed the Squid Charger to be able to handle charging 3 Cirrus batteries at once! This USB-based charger is similar in design to the ChargeBolt, but times three. There are 3, 2-inch cords between the USB connector, leading to individual female pieces to screw in your Cirrus batteries. The Squid Charger and the ChargeBolt are both equipped with a smart-chip that will shut down power to each battery as it reaches full charge. Squid Chargers are available for individual purchase, and are also included in many of our Cirrus Starter Kits.

V2 E-Liquid Flavor Replacements

Replacement E-Liquid for V2 E-Liquid

Bottled Eliquid


V2 e-liquid flavors varied from traditional tobacco cigarette flavors to sweet treats to drinks. They offered 15 different e-liquid flavors that came in nicotine levels including Nicotine-Free, 0.6%, 1.2%, 1.8%, and 2.4% NBV. Each flavor of V2 Platinum E-Liquid had a PG to VG ratio of 60/40. As a replacement for V2 E-liquids, White Cloud’s premium bottled e-liquid hits all the marks of V2 Platinum, but offers former V2 customers 24 flavor options and 3 additional nicotine levels, replacing 1.8% with 1.6%, and adding 3.6% and 5.4% NBV, designed to help the heaviest of smokers make the switch. Check out the chart below to find out which White Cloud flavors make the perfect alternative to V2 e-liquids you previous enjoyed.

Discontinued V2 Platinum E-Liquid Flavors White Cloud E-Liquid Replacement
V2 Red Regular, Apache
Congress Atlantic Cut
Sahara Bora Bora
V2 Black Cherry Black
V2 Gold Atlantic Cut
Menthol Menthol
Peppermint Zero K
Grape Muscat Blanc
Chocolate Chocolate
Coffee Espresso
Vanilla Vanilla

Trusted for 10 Years Strong in the Vaping Industry

Our aim is to ensure that any adult looking to find a better alternative to smoking cigarettes can get their hands on product that gives them to best chance to make the switch from cigarettes to e-cigs a permanent one. By creating this resource for former V2 Cigs users, we hope the search for a replacement to V2 Cigs is a little bit easier. If you have any additional questions on the compatibility of V2 products with White Cloud cartridges and batteries, feel free to contact our award-winning Customer Service department via live chat, phone, or email.

University Research is Supporting Vaping, Why Isn’t the FDA Listening?

October 25, 2018

Public support for e-cigarettes is growing as research keeps confirming what vapers widely feel should be recognized as fact. They feel vaping is safer than smoking, and e-cigs can help smokers kick their tobacco habit. Although university research and public health institutes around the globe continue producing new studies stating this popular opinion, the FDA is ramping up enforcement of e-cig regulations meant to limit the availability of vapor products across the country.

The FDA vs. Vaping

The FDA began regulating e-cigs as tobacco products in 2009, placing tighter restrictions on product marketing and sales to minors. Nonetheless, government surveys suggest that teen vaping is on the rise, which is why the FDA recently issued more than a thousand warning letters and civil penalties to retailers accused of selling e-cigs to youth. Additionally, five major e-cig manufacturers received letters demanding they provide plans for preventing minors from using their products. Depending on the outcome, flavored e-cigs could soon start disappearing from store shelves altogether.

University Research Shows Correlation Between Vaping and Smoking Cessation

vaping research

Youth vaping is certainly an issue to be concerned about, but do e-cigs have value to adults who are trying to stop smoking? A study from the Washington University School of Medicine in St. Louis analyzed data collected from smokers between the ages of 22-44. The purpose of the study was to determine if vaping helped smokers reduce their tobacco use. The university research found that more smokers had either quit or attempted to quit since e-cigs became widely available. Researchers also found that smokers who tried vaping made more attempts to quit within the previous year.

Researchers at the University of California-San Diego noticed similar patterns within the same data set. The university research found that smokers who tried vaping were more likely to beat their tobacco addiction. Their conclusion found that “use of e-cigarettes was associated with a higher quit rate for individuals and the general population.”

Another study funded by the National Institutes of Health likewise concluded that “frequent e-cigarette use may play an important role in cessation or relapse prevention for some smokers.” Based on data from former smokers who quit between 2010 and 2015, researchers discovered that smokers who transitioned to vaping on a daily basis were three times more likely to quit tobacco than non-vapers even after controlling for other factors.

smoking research

The evidence is in: E-cigs help some smokers quit tobacco. A sensible public health policy would encourage adult smokers to try vaping, which is exactly what the British Royal College of Physicians has been doing for the past few years. While the FDA has slowly changed its previously hostile stance on e-cigs, their latest actions suggest a tightening of restrictions.

The FDA and the Future of Flavored E-cigs

While admitting that e-cigs offer a lower risk alternative to smoking, FDA Commissioner Scott Gottlieb has stated publicly that the agency “won’t allow the current trends in youth access and use to continue, even if it means putting limits in place that reduce adult uptake of these products.” In other words, smokers could soon have fewer options to help them quit tobacco because a few bad actors are selling e-cigs to kids. The FDA continues to wage its war against vaping despite supporting findings from university research.

Everyone agrees that minors shouldn’t be allowed to buy e-cigs, which is why White Cloud uses an age verification system for our online e-cigarette sales. At the same time, adults struggling with tobacco addiction deserve safer alternatives to smoking. The more alternatives they have, the more likely they are to quit tobacco. The FDA is right to go after retailers who sell e-cigs to youth. However, it should be careful not to regulate flavored vapor products out of existence.

Hong Kong Passes Law to Completely Outlaw E-Cigarettes

October 15, 2018

Just as public health experts around the world have been warming up to vaping, the government of Hong Kong is trying to institute a total ban on e-cigarettes. The proposed ban would make it illegal to sell, manufacture or import e-cigs within the territory.

Hong Kong Bans E-Cigarette Sales

e-cigs banned in hong kong

Hong Kong Chief Executive Carrie Lam Cheng Yuet-ngor officially declared the ban in October 2018, but the government has been threatening to prohibit e-cig sales for over a year. As recently as June 2018, the government decided that e-cigs would be regulated as tobacco products; however, due to pressure from anti-vaping activists, Hong Kong officials announced a sudden reversal of that policy.

The ban would also apply to heat-not-burn tobacco products. Unlike e-cigs, heat-not-burn products contain actual tobacco, but they work on the same principle as vaping: The tobacco is slowly heated to vaporize the nicotine. No combustion is involved, but heat-not-burn products are indeed tobacco products, so they are likely more dangerous than e-cigs.

Ironically, tobacco cigarettes remain legal despite decades of evidence linking smoking to heart disease, cancer and dozens of other health problems. This inconsistency is likely due to the fact that tobacco sales bring enormous tax revenue to the government. E-cigs simply can’t compete with Hong Kong’s $1.2 billion tobacco market.

The Status of Vaping in China vs. Hong Kong

Hong Kong was a British colony until 1997 when it joined the People’s Republic of China under the condition of somewhat autonomous rule. While e-cigs remain legal throughout the rest of China, Hong Kong has the ability to declare its own laws within its borders. Nonetheless, since goods travel freely between Hong Kong and the rest of China, the government will be unable to stop people from bringing their e-cigs from the mainland.

Related: The Vaper’s Guide to Traveling through Asia

In fact, Hong Kong is just south of Shenzhen, China, also known as the vaping production capitol of the world. Therefore, the ban will probably stop short of criminalizing vaping altogether. Still, vapers in Hong Kong could be forced back into smoking if e-cigs become harder to obtain.

Modern e-cigs were actually invented in China by a doctor who wanted to provide a safer alternative for smokers. A decade of research has repeatedly led to the conclusion that vaping is about 95 safer than smoking tobacco, yet many public health officials across the globe remained resistant to e-cigs until very recently.

As more smokers have switched to vaping, people are starting to realize the benefits of providing a safer way to satiate nicotine cravings. Unfortunately, health experts in Hong Kong are bowing to pressure from advocacy groups that rely on outdated science to push their political agenda.

Why Are E-Cigarettes Illegal in Hong Kong?

The Hong Kong Council on Smoking and Health, the College of Community Medicine and the Medical Association of Hong Kong collectively voiced their displeasure at the government’s plan to regulate rather than ban e-cigs. In response, public health experts in Canada and the U.S. have joined together and sent a letter to Hong Kong officials imploring them to reconsider the decision.

“We believe this campaign is ill-conceived and inconsistent with the international evidence,” the letter states. “We are writing to urge the government to resist this pressure and to use ‘risk-proportionate’ regulation rather than prohibition to exploit the opportunities and minimize any risks associated with these new technologies.”

Future of vaping in hong kong

To be fair, Hong Kong’s government is following the advice of the World Health Organization, which the authors of the letter accuse of cherry picking research to paint e-cigs in a negative light. Opponents of vaping often cite concerns about the appeal of e-cigs to young people, which is a serious concern, but it’s not a reason to keep e-cigs out of the hands of adults who are trying to beat their tobacco habit. Furthermore, while there needs to be more research on the long term health impacts of vaping, the fact that vaping is safer than smoking is indisputable.

“Why would a government prevent a smoker [from] switching to a much lower-risk product and, in doing so, perhaps save his own life using his own initiative and at his own expense?” the authors ask Hong Kong public health officials. The letter continues: “We respectfully ask by what logical, scientific or ethical argument does it make sense to ban the much safer products while leaving the highly harmful dominant product, cigarettes, widely available throughout Hong Kong?”

The Future of E-cigs in Hong Kong

If all goes as planned, Hong Kong will soon join 27 other countries that have completely banned e-cigarette use and import. Meanwhile, public health advocates in the U.K. and New Zealand are actually endorsing vaping as a safer substitute for smoking. Hopefully, the rest of the world will soon catch up and realize the potential for e-cigs to save lives.

FDA Comments Cause Stock Market Uncertainty

October 1, 2018

Big tobacco companies have long been fearful of e-cigarettes cutting into their market as more smokers switch to vaping. Nonetheless, the FDA comments regarding the recent crack down on flavored e-liquids has sent tobacco stock prices soaring. Who is really benefiting from the latest attack on vaping?

The FDA vs. Flavored E-Cigs

In April 2018, the FDA launched the Youth Tobacco Prevention Plan to address public concern about teen smoking and vaping. Shortly after, the administration began issuing warning letters and monetary penalties to companies that make or sell e-liquids resembling “kid-friendly” items like candy, juice boxes and cookies. FDA Commissioner Scott Gottlieb called it the “largest ever coordinated initiative against violative sales in the history of the FDA.” Now, the FDA is giving e-cig makers an ultimatum: Submit a plan to prevent teens from using your products, or have them taken off of store shelves.

A few years back, the FDA proposed requiring all vapor products to undergo an expensive review process, but the agency is now focusing on flavored e-juices. The future is uncertain, but businesses could be required to revise their packaging and marketing strategies. Worse case scenario, all flavored e-liquids could become subject to FDA approval. Manufacturers have also been warned that they could be penalized if their retail partners are caught selling their products to underage customers.

Tobacco Stocks Climb After FDA Comments

Tobacco Stocks Climb After FDA Crackdown

Big tobacco investors welcomed the news as stocks in cigarettes suddenly surged. For example, Altria Group and British American Tobacco had their best days in ten years. Likewise, Philip Morris International and Imperial Tobacco both saw stock prices rise by 3 percent. Tobacco stocks have been in steep decline since e-cigs became widely available, which is why tobacco companies have been raising cigarette prices every year.

Ironically, tobacco companies have become some of the biggest manufacturers of e-cigs. Brands like Vuse, MarkTen and Blu E-cigs are all made by the same people who make traditional cigarettes. These companies can afford the massive fees that come with seeking FDA approval, and even if their products are pulled from the market, they can make up the losses in tobacco sales. Most companies that exclusively make vapor products have no such financial cushion, so stronger regulations and additional FDA comments could snuff out much of the e-cig market.

Unfortunately, thousands of retailers are also getting caught up in the chaos as they must choose between getting rid of their inventory or facing fines. Either way, American businesses will lose money. Tobacco companies will remain profitable while the people who sell their products will suffer.

What’s the Fuss About Flavored E-Cigs?

While e-cig opponents have accused e-cig makers of purposely marketing to children, tobacco harm reduction advocates claim that flavored e-cigs help adult smokers who want to wean themselves off of tobacco. A new study published in the British Medical Journal suggests that vaping helps smokers “transfer cigarette addiction to nicotine addiction,” which is far preferable since vaping is 95 percent safer than smoking.

Although the American medical community has warmed up to e-cigs significantly in recent years, the FDA has cited rising rates of teen vaping as cause for concern. For now, the statistics on teen vaping are inconclusive. Hopefully, the FDA won’t throw out the metaphorical baby with the bath water by banning e-cig flavors altogether.

E-Cigs for Adults, Not for Kids

E-Cigs for Adults, Not for Kids

No one wants young people to take up vaping, which is why White Cloud has a state-of-the-art age verification process for all of our online sales. That said, the myth that vaping serves as a gateway to smoking has been thoroughly debunked. If anything, e-cigs have provided an escape route for thousands of smokers who have beaten their tobacco habits. The FDA is right to be concerned about teens vaping, but banning flavors only benefits tobacco companies, who have already made enough money at the expense of public health.