You’ve got to love the Science and Tech section of the Daily Mail. Their long headlines and bold, bullet point subheadings save you the hassle of having to read an entire article. However, if you were to trek through a piece like the recent one […]

Quoting a shocking news headline is much easier than reading the article it sits atop. Anti-vaping lobbyists know this fact well, so they cite zingers like “Your Vaping Teen Could Be Sucking Up Antifreeze” to promote panic among the non-vaping public. Is there some truth […]

Do you remember the Trix cereal tagline “No silly rabbit, Trix are for kids”? Do you remember being forbidden, or even forbidding yourself, from buying and/or enjoying Trix as an adult because of that tagline? Of course not! The fruit-packed flavors found in Trix are […]

We all know that news outlets are prone to hyperbole, but it’s disconcerting to hear elected officials with political power making outrageously false statement about e-cigarettes. For example, California congressman Mark Leno has gone on record saying, “We’re going to see hundreds of thousands of […]

Vaping skeptics have long worried that e-cigarettes could serve as a “gateway” to tobacco smoking, and they claim that flavored e-liquids may attract non-smoking youth to the habit. Do E-Cigs Really Serve as a Gateway to Smoking? Fortunately, all research so far has proven these […]

Following a controversial study published in The New England Journal of Medicine, a 2015 Tech Times headline reads, “E-cigarettes Not Safer than Ordinary Cigarettes, Contains High Concentration of Formaldehyde.” The author goes on about the dangers of carcinogens released when cranking up an e-cig’s voltage […]

White Cloud continues to lead the global e-cigarette industry in terms of quality and safety by keeping two potentially hazardous chemicals out of our e-liquids: diacetyl and acetyl propionyl. Read on to learn about these compounds and the steps White Cloud has taken to make […]

Study Shows E-cigs Have the Same Effect on Lung Cells as Air A recent study published in Toxicology in Vitro suggests that vaping with an e-cigarette has the same cytotoxic impact on your lungs as breathing. The report is yet another indicator that e-cigs are […]

Unless you’ve been avoiding pretty much every form of media for the past several years, you’ve likely encountered roughly 12 billion conflicting opinions on how e-cigarette companies market and advertise their products. While we obviously have a horse in this particular race — we are, […]