I was a fairly heavy smoker for 15 years. I have tried quitting, cold turkey, gum, using e cigs, but was never able to make it more than a day. I've tried many different brands,-until I discovered White Cloud's original Fling. I don't know what it is about this product but it has helped me quit smoking where others could not. Ive been cigarette free for over a month (and I'm on the lower nicotine level, 1.6) and it's all thanks to White Cloud. I was one of those people that really enjoyed smoking and did not want to quit, however my lungs felt differently as I started having chest pains. Since I quit smoking I've had no more pain. I really like that their products come in different levels of nicotine, which will help you taper down if you so desire. I know that no e cig is branded as a "quit smoking" tool, but honestly, that's exactly what it is for me. Alot of smokers fail, because the act of inhaling and having something in your hand is part of the addiction. Which is why im so glad their products also come in 0% nicotine,. Soon I'll switch to that and hopefully be done with nicotine once and for all. Thanks White Cloud!