White Cloud Electronic Cigarettes are not sold for smoking cessation purposes. White Cloud has chosen not to conduct the clinical studies necessary for FDA approval as a "smoking cessation device." These studies alone cost nearly $5 million and take about 4 years to complete.

This action would increase our product cost ten-fold. They are an alternative to tobacco cigarettes. With White Cloud e-cigs, you'll never need to empty ash trays, smell like smoke, or stand outside in the cold or heat to have a cigarette. Many places allow electronic cigarettes where tobacco cigarettes are not allowed.

White Cloud e-cigs do come in different nicotine strengths, including a nicotine-free option, to suit your needs.