As the vaping industry has evolved, there are more vaping options available than ever before. From large online retailers to corner vape shops, you don’t have to search too far to find e-cigarettes. However, with the latest implementation of the FDA’s Deeming Regulations for vapor products, those options are already beginning to slim down.
NJoy Bankruptcy Marks Vaping Industry’s First Major Loss
One of the first independent e-cigarette companies to hit the American market was NJoy, which went on to become one the largest e-cig manufacturers in the country. On September 16, the Arizona-based company made a shocking announcement that hit several news headlines: Njoy has filed for bankruptcy. Due to issues with a product line and the decline in sales, along with a substantial patent-infringement lawsuit back in 2012, the company began to struggle financially. The end came with the implementation of the FDA’s Deeming Regulations for vapor products. NJoy was already at a financial loss prior to the new regulations: therefore, the company could not meet the substantial expenses in addressing and preparing to meet the requirements of the regulations, which includes registering with the FDA and obtaining a very costly premarket approval for all products, along with very restrictive marketing and sales requirements.
In the usual competitive world of retail, many companies would celebrate the closing of one of its biggest competitors; but the same isn’t true for the vaping industry. In the face of strict regulations, massive tax hikes and the seemingly endless negative headlines, this industry has become more of a community—banded together with encouragement and support for providing smokers an alternative to tobacco cigarettes–an alternative that researchers, scientists and physicians across the world have suggested to be the less harmful alternative. That’s why we here at White Cloud are truly sad to see Njoy leaving the market. They have served as a pioneer in the vaping industry and even fought and won a lawsuit against the FDA from 2009 to 2010, back when the FDA had no authority over e-cigarettes and was blocking shipments from entering the country. Because of that win, the vaping industry had a chance to grow; therefore, we know Njoy will be greatly missed–especially when it comes to the customers they have served for so many years.
Join the White Cloud Family
As a result of NJoy’s filing for Chapter 11, their customers are at a loss, too. And as many of you may know, once you are accustomed to using a certain brand for a long period of time and that brand suddenly becomes unavailable, it can be quite challenging to find a satisfying alternative—even when there is still a plethora of options. This is especially true for the vaping community as it mostly consists of former smokers, and smokers are known for being very loyal to a specific brand. So, if you’re looking for an NJoy alternative, we would love to welcome you to White Cloud. We offer the same vaping convenience with our cig-a-like products in both rechargeable and disposable options. Plus, we are independently owned—just like NJoy. There is no affiliation with Big Tobacco here—we are a small, tightknit family of vapers who truly strive to serve customers with quality products for an exceptional vaping experience, along with an award-winning customer service team dedicated to meeting the needs of our customers. So to all NJoy customers out there: we welcome you to the White Cloud family. If you have any questions, please don’t hesitate to reach out to us. We are always happy to help and we look forward to meeting you.
About White Cloud Rechargeable E-Cigs
There are quite a few options when it comes to White Cloud’s rechargeable e-cig line. All of our Cirrus Rechargeable E-Cig Starter Kits come with everything you need to start vaping right from the box–from batteries and chargers to a 5 pack of our long-lasting ClearDraw MAX e-tanks prefilled with 1.5 milliliters of e-liquid in your choice of flavor and nicotine strength. Plus, all starter kits come with a 30-day money-back guarantee and 6-month warranty. Our Cirrus Rechargeable Starter Kit battery options include:
- The Cirrus 2 Starter Kit: The tried and true rechargeable e-cig, perfect for both new vapers and pro vapers alike.
- The Cirrus 3 Starter Kit: The most discreet rechargeable e-cig on the market—fits perfectly in your hand for those times when you want a quick vape without drawing any attention.
- The Cirrus 3X Starter Kit: Our longest lasting rechargeable, this powerhouse e-cig lasts all day long, making it the perfect option for vapers on the go.
- The Omni Starter Kit: Our most customizable starter kit—you get to choose everything, from battery style and finish to chargers and adapters.
About White Cloud Disposable E-Cigs
Our Fling e-cig line has grown since we first introduced these popular disposables back in 2011. There are now 3 options to choose from when it comes to White Cloud’s Fling Disposable E-Cigs:
- The Fling Original: Our very first disposable e-cig, perfect for those making the transition to vaping or simply looking to try out different flavors and nicotine strengths at an affordable price.
- The Fling Wide: Filled to the brim with 3 milliliters of premium e-liquid, this innovative e-cig is the longest lasting disposable ever made.
- The Fling Wide Mini: The mini version of the Fling Wide comes pre-filled with 2 milliliters of e-liquid in a compact size that fits naturally in your hand for a conveniently discreet vape.
About White Cloud E-Liquid Flavors
When it comes to vape flavor variety, White Cloud has you covered: from tobacco and menthol flavors, such as our ever-popular Regular sweet tobacco flavor and refreshing Zero K peppermint and menthol blend, to sweet and creamy dessert flavors such as Fraise Crème (strawberries & cream) and The Hive (milk and honey). With more than 20 different flavors to choose from, our flavor collection has something for everyone. Combine our flavor options with 6 different nicotine strengths and you’re bound to find your new favorite vape.