As of November 1st, one of the largest players in the electronic cigarette and vaping industry, V2 Cigs, has permanently closed its doors. This closure comes on the heels of a $75 million dollar acquisition from JUUL Labs earlier in October of 2018. According to a message on V2 Cigs website, the closure is a result of a new wave of tariffs passed by the current administration which caused profitability to plummet. Reports have shown that VMR, V2’s parent company, had reported losses that exceeded $25 million over the last few years.
If our 10 years in the e-cig business has taught us anything, it’s that companies will come and go, leaving vapers searching for a brand that can provide them with the vaping products they need to continue on the quest to keep cigarette smoking in the rear-view. As a longtime V2 competitor, White Cloud’s electronic cigarette products are compatible with many of the most popular V2 e-cigs. Customers will not only find that our selection of e-cig products will exceed what was offered at V2, but our Gold Stevie Award-winning customer service, same-day shipping, and satisfaction guarantees are unrivaled in the vaping industry.
Why Did JUUL Buy V2 Cigs?
Many in the vaping community, especially loyal V2 Cigs customers, are left scratching their head as to why this closure came so suddenly. The acquisition from JUUL Labs came fairly unexpectedly, but research from Vaping360 has helped to clarify the underlying purpose. JUUL Labs officially purchased VMR Products, the parent company of V2 Cigs, for a reported $75 million dollars. VMR Products are a subsidiary of Huabao International Holdings, a Hong-Kong company that has ownership of China’s largest e-cig flavoring manufacturer. Through a Huabao-owned company, they received approval from the Chinese State Tobacco Monopoly Administration to sell vapor products within the country.
With over 300 million smokers in China, the ability to sell e-cigarettes to this heavily restricted market appears to have been the driving force in JUUL Labs’ acquisition of V2 Cigs. As pressure from the FDA in the United States continue to keep JUUL’s future in limbo, purchasing and immediately closing V2 Cigs serves JUUL Labs both domestically and internationally. In the United States, the closure removes a major competitor of JUUL from the market, and in China, JUUL has now acquired the means to distribute their product in the largest market of smokers in the world.
What Happens to V2 Customers?
As of November 1st, V2 Cigs ceased all shipping and new orders through their website. Current customers were left with very few options from V2:
- While V2 products may be available through 3rd party retailers, any reorders will no longer be supplied to these retailers.
- Any online orders placed after November 1st will not be shipped and order amounts will be refunded.
- V2 Starter Kit 30-day money back guarantees will be honored up until December 1st, 2018.
- V2 Cigs’ loyalty program, Vape4Free, has been discontinued. Any remaining points may be converted at 1 point = $0.10.
E-Cig Alternatives to V2
As a trusted company in the vaping industry for over 10 years, White Cloud offers a full line of cig-a-like e-cigarette products that are comparable to, and in many cases better than, V2 Cigs products that were previously offered. Below, you’ll find a rundown of products from White Cloud that are alternatives to V2 e-cigs, cartridges, e-liquids and accessories.
Looking for Cartridges that are Compatible with V2 Batteries?
V2 previously offered 2 types of e-cig cartridges, the EX Cartridge and the Classic Cartridge. All our White Cloud’s ClearDraw cartridges feature the same threading as V2 batteries, making them the perfect replacement for V2 cartridges.
ClearDraw MAX Cartridges
The V2 EX Cartridge was sold as a larger capacity pre-filled e-cigarette cartridge, was offered in only 4 nicotine strengths, and contained the e-liquid equivalent of 400 puffs. For a pre-filled e-liquid cartridge that not only packs just as much e-liquid, but is also compatible with your existing V2 batteries, White Cloud’s flagship cartridge, the ClearDraw Max, is the ideal V2 competitor cartridge. ClearDraw Max cartridges are filled with 1.5 mL of premium e-liquid, a 55% increase over the capacity of V2’s Classic Cartridge, providing vapers with days of e-cig goodness. Available in all 6 of White Cloud’s nicotine strengths, the ClearDraw Max is offered in 24 amazing flavors, giving former V2 EX Cartridge users FOUR TIMES the flavor options than they previously had. Customers can purchase ClearDraw Max cartridges as a single cartridge, in a resealable 5-pack, or in a 50-pack bulk option.
The V2 Classic Cartridge, a pre-filled e-cig cartridge, was also offered in 4 nicotine strengths, ranging from nicotine-free to 2.4% NBV, and contained enough e-liquid for approximately 150-200 puffs. For vapers who are looking for cartridges that are compatible with V2 batteries, White Cloud’s ClearDraw e-cig cartridges will not only fulfill this need, but with a greater variety of nicotine strengths (0%, 0.8%, 1.6%, 2.4%, 3.6%, and 5.4% NBV) and a selection of over 15 flavors to choose from, will likely become your new go-to cartridge to replace the V2 Classic e-cig cartridge. ClearDraw cartridges are available for purchase in 3 quantities, as a single cartridge, in resealable 5-packs, and in bulk as a 50-pack.
Both the V2 Classic Cartridge and the EX Cartridge were also sold as “blanks”, meaning they were sold empty for vapers to fill with the e-liquid of their choice, while still being able to use their V2 battery. White Cloud Mini Tanks provide an exact alternative to V2 blank cartridges, and are designed to be compatible with V2 batteries, as well as with our full line of Cirrus batteries. Our Mini Tanks hold 1 full mL of e-liquid. White Cloud customers who use Mini Tanks have found that each tank can be refilled 3-6 times before vapor production and flavor begins to suffer. Following these suggested reuse guidelines; a 5-pack of White Cloud Mini Tanks should easily get you through a standard sized 30 mL bottle of your favorite e-liquid.
Which Batteries Have the Same Threading as V2 Batteries?
V2 manufactured and sold 3 types of e-cig batteries, the V2 Standard Cig battery, the V2 Long Cig battery, and the V2 EX Series battery. As an alternative to V2 batteries, all of the Cirrus line of e-cig batteries from White Cloud share the same threading at V2 batteries, and can accept cartridges that worked on V2 batteries.
Cirrus 3 Batteries
The V2 Standard Cig battery came as a part of the V2 Standard Starter Kit, and was also available for purchase as a single battery. This entry-level battery measured approximately 3 inches long, had a battery life that V2 claimed to last for 200 puffs, and required 2 to 3 hours of charging to return to full power. It was designed as an automatic battery, meaning that the user only needed to pull on the cartridge for the battery to activate. Vapers looking for a discreet-sized e-cig battery have turned to the Cirrus 3 e-cig battery for nearly a decade, thanks in part to it’s small size (2 ¼ inches long), powerful battery life (200+ puffs), and speedy recharge time (60 to 90 minutes to full charge). White Cloud’s Cirrus 3 battery uses the same threading as V2 batteries, and is compatible with both the V2 Classic Cartridge and the V2 EX Cartridge, as well as with our full line of ClearDraw cartridges and Mini Tanks. Cirrus 3 batteries may be purchased individually, or as a part of one of our Cirrus Starter Kits.
Cirrus 3X Batteries
The V2 Long Cig battery was offered in both automatic and push-button manual versions. This battery was V2’s longest lasting e-cig battery, with a purported life of 300 puffs. It measured in at a whopping 4.3 inches long, and required a charge time of 4 hours to return to full power. Former V2 users will be delighted to find that White Cloud’s Cirrus 3X battery not only provides DOUBLE the “puff count” that the V2 Long Cig battery does, but it also is smaller in size (3 1/8 inches in length) and can be fully recharged in HALF the time, with only 120 minutes required to fully charge the Cirrus 3X battery. The Cirrus 3X is available in 3 finishes, White, Brushed Metal, and Black, and is also offered in a manual push-button model. Each Cirrus 3X battery also carries a full 2-year warranty. The Cirrus 3X features the same threading as V2 batteries, making it compatible with V2’s cartridges, but performs best when paired with our full line of ClearDraw pre-filled cartridges and Mini Tanks. Cirrus 3X batteries may be purchased individually, or as a part of one of our Cirrus Starter Kits.
Cirrus 2 Batteries
The V2 EX Series battery was touted as V2’s “most powerful battery yet”, which came as a bit of a surprise, considering it’s smaller size and similar “puff count” as compared to the V2 Long Cig. None the less, the EX Series battery was offered along with V2’s EX cartridges, and measured in at 4 inches in length, with a recharge time that was unavailable at the time of publication, but based off the charge time of V2’s other cig-a-like batteries, should be somewhere between 3 and 4 hours to full charge. The “new” feature that made the EX series so unique was the inclusion of LED indicator lights that let the user know how much battery was remaining. Former V2 users will not only find LED battery indicator lights across the entire line of Cirrus cig-a-like batteries, but will also enjoy the added benefits that the Cirrus 2 battery has to offer over as an alternative to V2 EX Series batteries. Measuring in at 2 ¾ inches, the Cirrus 2 matches the output of the EX battery, while also boasting a super-fast 90-minute charge time. The Cirrus 2 battery is compatible with cartridges, and is also a perfect fit for our full line of ClearDraw cartridges and Mini Tanks. Cirrus 2 batteries can be purchased individually, or as a part of one of our Cirrus Starter Kits.
Alternative for V2 Cigs Chargers
V2 produced 2 types of e-cig chargers, the V2 Express Charger and the V2 Express Charger Bundle Kit.
Chargers & Adapters
The V2 Express Charger is the charging device that is required to charge all 3 types of V2 cig-a-like batteries. The small charging device had a USB on one end, and a direct female piece to screw the battery in. V2 claimed this was a “fast” charger, but based off the charging times listed for their e-cig batteries, we’d have to disagree. We’re pretty sure we have the best e-cig chargers on the market in the ChargeBolt and the Squid. The ChargeBolt e-cig charger features the same USB connection as the V2 Charger, but places a 2-inch cord between the connector and the female piece to screw in the Cirrus battery. This feature allows your Cirrus e-cig battery to “hang” freely, reducing the risk of someone or something hitting it and damaging the battery or the USB port. The ChargeBolt is available as an option in some of our e-cig starter kits, individually, and can be purchased as a bundle with the choice of an AC, Euro AC, or DC adapter.
The V2 Express Charger Bundle Kit included the V2 Express Charger and an AC wall adapter. The Bundle Kit is still only able to charge one battery at a time, but can be plugged into a wall outlet instead of requiring a USB device. We understand that most e-cig users have more than 2 batteries, so we designed the Squid Charger to be able to handle charging 3 Cirrus batteries at once! This USB-based charger is similar in design to the ChargeBolt, but times three. There are 3, 2-inch cords between the USB connector, leading to individual female pieces to screw in your Cirrus batteries. The Squid Charger and the ChargeBolt are both equipped with a smart-chip that will shut down power to each battery as it reaches full charge. Squid Chargers are available for individual purchase, and are also included in many of our Cirrus Starter Kits.
V2 E-Liquid Flavor Replacements
V2 e-liquid flavors varied from traditional tobacco cigarette flavors to sweet treats to drinks. They offered 15 different e-liquid flavors that came in nicotine levels including Nicotine-Free, 0.6%, 1.2%, 1.8%, and 2.4% NBV. Each flavor of V2 Platinum E-Liquid had a PG to VG ratio of 60/40. As a alternative to V2 E-liquids, White Cloud’s premium bottled e-liquid hits all the marks of V2 Platinum, but offers former V2 customers 24 flavor options and 3 additional nicotine levels, replacing 1.8% with 1.6%, and adding 3.6% and 5.4% NBV, designed to help the heaviest of smokers make the switch. Check out the chart below to find out which White Cloud flavors make the perfect alternative to V2 e-liquids you previous enjoyed.
|Discontinued V2 Platinum E-Liquid Flavors||White Cloud E-Liquid Replacement|
|V2 Red||Regular, Apache|
|V2 Black||Cherry Black|
|V2 Gold||Atlantic Cut|
Trusted for 10 Years Strong in the Vaping Industry
Our aim is to ensure that any adult looking to find a better alternative to smoking cigarettes can get their hands on product that gives them to best chance to make the switch from cigarettes to e-cigs a permanent one. By creating this resource for former V2 Cigs users, we hope the search for a replacement to V2 Cigs is a little bit easier. If you have any additional questions on the compatibility of V2 products with White Cloud cartridges and batteries, feel free to contact our award-winning Customer Service department via live chat, phone, or email.