About White Cloud
White Cloud has become a leading US-based e-cigarette company, standing out from an ever-growing slate of competitors through top-quality products, impeccable customer service, and a commitment to providing the widest range of product choice in this segment of the industry.
Our Mission Statement
We aim to offer customers the most enjoyable, authentic e-cigarette experience possible, through our high-quality products, educational materials and ongoing science of electronic cigarettes.
- White Cloud is founded by Matthew Steingraber, Danielle Steingraber and Michael Murray. Their first office? A Volkswagen.
- White Cloud introduces the original, and still-beloved Cirrus batteries.
- White Cloud enters the brave new world of social media, with its first Facebook page. Twitter soon followed.
- Development begins on a longer-lasting, smoother drawing e-cig, soon to be known as Cirrus II.
- Cirrus II batteries and kits are introduced, offering significantly improved performance over its predecessor.
- Not one to rest on its laurels, White Cloud introduces the Cirrus 3 and 3X batteries.
- The Fling Disposable is launched. Customers of other e-cig brands have no idea what to do when given the option of more than 2 flavors and nicotine strengths.
- The ChargeBolt is released, in both short- and long-cable versions. The three-pronged Squid would show up later this year.
- The limited-edition Phantom stealth vaping kit is released to 500 lucky customers. These exclusive kits are still hot commodities worldwide.
- Welcome to the world, Bora Bora, Apache and Moscow Mule.
- White Cloud “moves on up” to its state-of-the-art new facilities in Tarpon Springs, FL..
- Our Cleardraw2 e-liquid production and cartridge filling is moved exclusively to the USA.
- The revolutionary ClearDraw2 e-cig cartridge is released, setting a new benchmark for performance and value.
The New White Cloud HQ
E-Cig Education and Advocacy
2014 saw the launch of our E-Cigarettes DeMistified website. This site is dedicated to the science of e-cigarettes and the state of their regulation at the State, Federal and International levels. E-cigs DeMistified keeps vapers informed about the latest in regulatory news and helps combat anti-e-cigarette myths. The site gave birth to our E-Cig Demistified webinar series in 2016.
- We introduced the Fling Wide and Fling Wide Mini line of disposable e-cigarettes. The industry changing design and long lasting batteries quickly became customer favorites.
- All of our Cirrus batteries got an impressive aesthetic upgrade. Featuring new finishes and logos this upgrade keep the Cirrus looking as stylish as it is effective.
- Our customer service team keeps wracking up the accolades by winning the Gold Stevie award for excellence.
- After years of requests we released our beloved e-liquid flavors in bottle form.
- Our ClearDraw line saw advancement as well with the release of the ClearDraw MAX cartridges. Only slightly bigger than the original ClearDraw the MAX features an impressive 55% more e-liquid than its predecessor.