Choosing the correct cartridges

Here is a helpful guide for choosing the right nicotine level.

Other basic information to consider when choosing the strength:

If you are new to White Cloud electronic cigarettes and are smoking light or ultra-light tobacco cigarettes; you may want to purchase a custom variety pack with 2 Full and 3 Light cartridges in the desired flavor (choose the “variety pack full or light” and add to your cart first, then you can request a custom pack by leaving us a note on your order). This gives you the opportunity to find the strength that best suits you--prior to ordering additional cartridges. Cartridges cannot be returned or exchanged. Please see our return policy.

If you are a "1 pack a day" smoker, we recommend starting with Full strength. Because the Light and Ultra-Light strengths contain less nicotine than a regular cigarette, you'll have to puff more frequently to get the same nicotine satisfaction.

We generally claim that each cartridge is equivalent to about 2 packs of cigarettes or 400 puffs*. Please bear in mind that this estimate is relative to one's usage of the cartridges and not the individual smoker or their nicotine craving. If you find yourself exhausting cartridges more frequently than the comparable number of cigarettes, you may need to choose a higher strength SmoothDraw cartridge.

* a puff is measured at 2.8 seconds of constant use

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