What is in Electronic Cigarettes - Ingredients
Being an Informed Consumer
Due to FDA statements regarding e-cigarette test results, many White Cloud Cigarettes customers have been asking us what is in the e-cigarette and what are the e-liquid ingredients? At White Cloud Cigarettes, we take pride in the research and development of our exceptional products, and we want you to be an informed consumer.
It’s important to note that since the FDA has jurisdiction over the tobacco companies, they have a vested interest in protecting them. Tobacco companies are a major revenue source for the government, and the once small e-cigarette industry is now becoming a threat to tobacco revenue.
Myth 1: Electronic Cigarettes contain anti-freeze.
Fact: White Cloud Cigarettes DO NOT contain Anti-Freeze!
Propylene Glycol is an FDA approved food additive that is also used as a component in certain NON-toxic coolants used by the Food and Beverage industry.
Myth 2: Electrronic Cigarettes cause cancer.
Fact: The FDA published a statement that e-cigarettes may contain nitrosamines which have been cited as a possible cause of cancer in certain lab results, but the studies are inconclusive. Saying that “e-cigarettes cause cancer” is jumping to conclusions that have not been scientifically backed.
Fact: Nitrosamines naturally occur in the form of proteins under certain acidic conditions, such as when meats, fish, cheese or beer are consumed in the human stomach. However, there haven't been any claims that these foods cause cancer.
White Cloud Cigarettes - Main Ingredients
The following is a list* of the ingredients used in White Cloud SmoothDraw™ cartridges:
80% - 92% – Propylene glycol (PG or MPG)
Propylene glycol is approved by the FDA for a wide range of practical applications, including:
- As a solvent for food colors and flavorings.
- As a solvent in many pharmaceuticals, including oral, injectable and topical formulations
- In saline solutions
- As a moisturizer in food, medicines, cosmetics, toothpaste and mouth wash
- As a food additive, labeled as E number E1520
- As a cooling agent for beer and wine glycol-jacketed fermentation tanks
- As a main ingredient in less toxic anti-freeze
- In smoke machines to make artificial smoke for use in firefighter’s training and theatrical productions
Numerous studies show that propylene glycol is not a skin sensitizer or a carcinogen. Because of its low chronic oral toxicity, propylene glycol is recognized as being safe for use as a direct food additive. Since 1942, it has been used in pharmaceutical products and it is listed in the United States Pharmacopoeia. It is also widely used and accepted as an ingredient in dental preparations.
0.5% – Ethyl Acetate
Ethyl Acetate is primarily used as a solvent and diluent, being favored because of its low cost, low toxicity, and agreeable odor. Coffee beans and tea leaves are decaffeinated with this solvent.
0.0% - 5.4% – Nicotine
Nicotine is an alkaloid found in the leaves of the tobacco plant. It functions as an anti herbivore chemical with particular specificity to insects. In low concentrations (an average cigarette yields about 1 mg. of absorbed nicotine), it acts as a stimulant in mammals and is one of the main factors responsible for the dependence-forming properties of tobacco smoking.
Nicotine content in tobacco cigarettes has actually increased over the years, and one study found that there was an average increase of 1.6% per year between the years of 1998 and 2005. This was found for all major market categories of cigarettes.
0.5% - 4% – Water

1% - 4% – Flavoring (the following is a list of a few flavoring percentages that White Cloud Cigarettes uses and its respective explanation.)
10% – Ethanol, also called ethyl alcohol, pure alcohol, grain alcohol, or drinking alcohol, is a colorless liquid. It is best known as the type of alcohol found in alcoholic beverages and in modern thermometers. In common usage, it is often referred to simply as alcohol or spirits. (This was used only for our Whiskey flavored cartridges - WE NO LONGER CARRY THIS FLAVOR).
3% – Malic acid is the active ingredient in many sour or tart foods. Malic acid is found mostly in unripe fruits. (Used for our fruit flavored cartridges).
2.5% – Vanillin (also known as methyl vanillin), is the primary component of the extract of the vanilla bean. It is also found in roasted coffee. Synthetic vanillin, instead of natural vanilla extract, is sometimes used as a flavoring agent in foods, beverages, and pharmaceuticals. (Used for our Vanilla flavored cartridges).
1% – Acetylpyrazine is used as a composition of flavoring, especially in baked foods and chocolates. (Used for our Chocolate flavored cartridges.)
1% – Menthol is an organic compound made synthetically or obtained from peppermint or other mint oils. It is a waxy, crystalline substance, clear or white in color, which is solid at room temperature and melts slightly above. Menthol has local anesthetic and counterirritant qualities, and it is widely used to relieve minor throat irritation. (Used for our Menthol flavored cartridges).
10% – Linalyl Alcohol Over 200 species of plants produce linalyl, mainly from the families Lamiaceae (mints, scented herbs), Lauraceae (laurels, cinnamon, rosewood) and Rutaceae (citrus fruits), Linalyl alcohol is used as a scent in 60 - 80% of perfumed hygiene products and lotions. One common downstream product of linalool is Vitamin E. (Used for our Clove flavored cartridges).
*This list contains the ingredients needed to make all cartridges. However, different flavors will receive different ingredients from this list. The percentages listed are amounts that will not be exceeded.
